Pepsi Smart Can Beverage
PepsiCo Design and Innovation
廣告設計 Pepsi Smart Can Beverage 作者： PepsiCo Design and Innovation Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅Pepsi Smart Can Beverage，係A' 廣告、市場推廣及傳播設計獎嘅備受推崇嘅得獎作品。Pepsi Smart Can Beverage喺2025榮獲A' Design Award 金獎，並同其他卓越設計一齊喺Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Pepsi Smart Can Beverage嘅設計點樣喺同場作品中盡顯優勢。
關於Pepsi Smart Can
廣告設計 Pepsi Smart Can Beverage 作者： PepsiCo Design and Innovation Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign. Pepsi Smart Can榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創構思同卓越嘅創新能力結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
