Out Here Its Dew Campaign
PepsiCo Design and Innovation
廣告設計 Out Here Its Dew Campaign 作者： PepsiCo Design and Innovation Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot.
A' Design Award 銅獎得獎作品
由PepsiCo Design and Innovation創作嘅Out Here Its Dew Campaign，係A' 廣告、市場推廣及傳播設計獎嘅得獎作品。Out Here Its Dew Campaign喺2021榮獲A' Design Award 銅獎，並同其他矚目設計一齊喺Design Award Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Out Here Its Dew Campaign嘅設計點樣喺同場作品中展現獨特之處。
關於Out Here Its Dew
廣告設計 Out Here Its Dew Campaign 作者： PepsiCo Design and Innovation Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot. Out Here Its Dew榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
