Don't Lose Your Biculutural Integrated Advertising Campaign
Yingbo Qiao
廣告設計 Don't Lose Your Biculutural Integrated Advertising Campaign 作者： Yingbo Qiao Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.
A' Design Award 銀獎得獎作品
由Yingbo Qiao創作嘅Don't Lose Your Biculutural Integrated Advertising Campaign，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。Don't Lose Your Biculutural Integrated Advertising Campaign喺2021榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Design Award Winners展示。探索項目詳情，發掘Yingbo Qiao嘅其他作品，了解Don't Lose Your Biculutural Integrated Advertising Campaign嘅設計點樣喺同場作品中脫穎而出。
關於Don't Lose Your Biculutural
廣告設計 Don't Lose Your Biculutural Integrated Advertising Campaign 作者： Yingbo Qiao Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage. Don't Lose Your Biculutural榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創意同先進嘅設計結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅優秀參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
