Small Town Tourism Advertising
Meng Chih Chiang
廣告設計 Small Town Tourism Advertising 作者： Meng Chih Chiang Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation.
A' Design Award 銀獎得獎作品
由Meng Chih Chiang創作嘅Small Town Tourism Advertising，係A' 廣告、市場推廣及傳播設計獎嘅備受推崇嘅得獎作品。Small Town Tourism Advertising喺2020榮獲A' Design Award 銀獎，並同其他矚目設計一齊喺Design Award Winners展示。探索項目詳情，發掘Meng Chih Chiang嘅其他作品，了解Small Town Tourism Advertising嘅設計點樣喺同場作品中盡顯優勢。
關於Small Town
廣告設計 Small Town Tourism Advertising 作者： Meng Chih Chiang Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation. Small Town榮獲A' Design Award 銀獎，係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同專業嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅高質素參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
