Seaside Home For Music Fans Marketing
Tmall Home
廣告設計 Seaside Home For Music Fans Marketing 作者： Tmall Home Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.
A' Design Award 金獎得獎作品
由Tmall Home創作嘅Seaside Home For Music Fans Marketing，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。Seaside Home For Music Fans Marketing喺2025榮獲A' Design Award 金獎，並同其他矚目設計一齊喺Design Award Winners展示。深入了解項目細節，發掘Tmall Home嘅其他作品，了解Seaside Home For Music Fans Marketing嘅設計點樣喺同場作品中脫穎而出。
關於Seaside Home For Music Fans
廣告設計 Seaside Home For Music Fans Marketing 作者： Tmall Home Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended. Seaside Home For Music Fans榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創設計同精湛嘅專業規劃結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
