Pepsi Smart Can Beverage
PepsiCo Design and Innovation
广告、营销与传播设计 Pepsi Smart Can Beverage 由 PepsiCo Design and Innovation Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.
A' Design Award 金奖 获奖作品
Pepsi Smart Can Beverage 由 PepsiCo Design and Innovation 创作，是 A' 广告、营销与传播设计奖 的备受赞誉的获奖作品。Pepsi Smart Can Beverage 于 2025 荣获 A' Design Award 金奖，与其他卓越设计一同在 Design Award Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Pepsi Smart Can Beverage 为何能在众多参赛设计中表现出众。
关于 Pepsi Smart Can
广告、营销与传播设计 Pepsi Smart Can Beverage 由 PepsiCo Design and Innovation Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign. Pepsi Smart Can 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创构想与卓越的创新能力融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。
