Lays Heartwork Campaign
PepsiCo Design and Innovation
广告、营销与传播设计 Lays Heartwork Campaign 由 PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
A' Design Award 银奖 获奖作品
Lays Heartwork Campaign 由 PepsiCo Design and Innovation 创作，是 A' 广告、营销与传播设计奖 的获奖作品。Lays Heartwork Campaign 于 2021 荣获 A' Design Award 银奖，与其他非凡设计一同在 Design Award Winners 展示。探索项目详情，发现 PepsiCo Design and Innovation 的其他作品，了解 Lays Heartwork Campaign 为何能在众多参赛设计中独树一帜。
关于 Lays Heartwork
广告、营销与传播设计 Lays Heartwork Campaign 由 PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Lays Heartwork 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中出类拔萃的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。
