Out Here Its Dew Campaign

Out Here Its Dew Campaign 由 PepsiCo Design and Innovation 创作，是 A' 广告、营销与传播设计奖 的获奖作品。Out Here Its Dew Campaign 于 2021 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Design Award Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Out Here Its Dew Campaign 为何能在众多参赛设计中独树一帜。

广告、营销与传播设计 Out Here Its Dew Campaign 由 PepsiCo Design and Innovation Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot. Out Here Its Dew 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。