Use It Outdoor Campaign
Pancho González
廣告設計 Use It Outdoor Campaign 作者： Pancho González Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing.
A' Design Award得獎作品
由Pancho González創作嘅Use It Outdoor Campaign，係A' 廣告、市場推廣及傳播設計獎嘅得獎作品。Use It Outdoor Campaign喺2020榮獲A' Design Award，並同其他出眾設計一齊喺Design Award Winners展示。深入了解項目細節，發掘Pancho González嘅其他作品，了解Use It Outdoor Campaign嘅設計點樣喺同場作品中脫穎而出。
關於Use It
廣告設計 Use It Outdoor Campaign 作者： Pancho González Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing. Use It榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；參賽作品均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
