Electric Meets Reality In Store Experience Wall

Electric Meets Reality In Store Experience Wall 由 Mark Boey 创作，是 A' 广告、营销与传播设计奖 的卓越获奖作品。Electric Meets Reality In Store Experience Wall 于 2020 荣获 A' Design Award 金奖，与其他卓越设计一同在 Design Award Winners 展示。探索项目详情，发现 Mark Boey 的其他作品，了解 Electric Meets Reality In Store Experience Wall 为何能在众多参赛设计中表现出众。

广告、营销与传播设计 Electric Meets Reality In Store Experience Wall 由 Mark Boey Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car. Electric Meets Reality 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创构想与卓越的专业规划融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。