Movie Boxed Campaign

Movie Boxed Campaign 由 Shaoyang Chen 创作，是 A' 广告、营销与传播设计奖 的备受赞誉的获奖作品。Movie Boxed Campaign 于 2023 荣获 A' Design Award 铜奖，与其他出色设计一同在 Design Award Winners 展示。探索项目详情，发现 Shaoyang Chen 的其他作品，了解 Movie Boxed Campaign 为何能在众多参赛设计中表现出众。

广告、营销与传播设计 Movie Boxed Campaign 由 Shaoyang Chen Movie Boxed is an advertising campaign created for the premiere of the film Boxed. The campaign carries the metaphor of the box through every application. The title sequence, the ending credits, a poster, a ticket, a press pass, a wristband and a bus stop motion poster follow one idea. Typography is arranged in rigid box shapes, including the punctuation marks. A condensed and heavy historical typeface matches the vintage colors of the film. Wristbands that recall handcuffs are given to the audience at the entrance of the screening room. Movie Boxed 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。