In Scene Brand Experience
Ziyang Wang
廣告設計 In Scene Brand Experience 作者： Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience.
A' Design Award 銅獎得獎作品
由Ziyang Wang創作嘅In Scene Brand Experience，係A' 廣告、市場推廣及傳播設計獎嘅傑出得獎作品。In Scene Brand Experience喺2026榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Design Award Winners展示。深入了解項目細節，發掘Ziyang Wang嘅其他作品，了解In Scene Brand Experience嘅設計點樣喺同場作品中展現獨特之處。
關於In Scene
廣告設計 In Scene Brand Experience 作者： Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience. In Scene榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅創新實踐結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
