Use It Outdoor Campaign
Pancho González
广告、营销与传播设计 Use It Outdoor Campaign 由 Pancho González Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing.
A' Design Award 获奖作品
Use It Outdoor Campaign 由 Pancho González 创作，是 A' 广告、营销与传播设计奖 的获奖作品。Use It Outdoor Campaign 于 2020 荣获 A' Design Award，与其他出色设计一同在 Design Award Winners 展示。深入了解项目细节，发现 Pancho González 的其他作品，了解 Use It Outdoor Campaign 为何能在众多参赛设计中脱颖而出。
关于 Use It
广告、营销与传播设计 Use It Outdoor Campaign 由 Pancho González Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing. Use It 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名作品进行投票。
