Lays Heartwork Campaign
PepsiCo Design and Innovation
Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Lays Heartwork Campaign ndi PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Yopambana mphoto ya A' Design Award ya Siliva
Ntchito yotchedwa Lays Heartwork Campaign, yopangidwa ndi PepsiCo Design and Innovation, ndi yopambana pa mphoto ya Mphotho ya A' ya Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana. Ntchito yotchedwa Lays Heartwork Campaign inalandira A' Design Award ya Siliva mu 2021 ndipo ikuonetsedwa pa Design Award Winners pakati pa mapangidwe ena ochititsa chidwi. Onani zambiri za pulojekitiyi, pezani ntchito zina zopangidwa ndi PepsiCo Design and Innovation ndipo muone chifukwa chake kapangidwe ka ntchito yotchedwa Lays Heartwork Campaign kamadzisiyanitsa ndi opikisana nawo.
Za ntchito yotchedwa Lays Heartwork
Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Lays Heartwork Campaign ndi PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Ntchito yotchedwa Lays Heartwork inalandira mphoto iyi: A' Design Award ya Siliva, yomwe ndi mphoto yolemekezeka pa A' Design Award & Competition. Mapangidwe opambana mphoto ya A' Design Award ya Siliva amaphatikiza maganizo obala zatsopano ndi kapangidwe kapamwamba, ndipo amasankhidwa ndi gulu lalikulu la oweruza ngati ntchito zopangidwa mwaluso kwambiri m'magulu awo, pambuyo pa kuunika kwa akatswiri komwe kumachitika mwachilungamo, mosakondera aliyense, potengera luso la ntchito komanso popanda tsankho, pamene mapulojekiti osankhidwa kuti apikisane zimavoteredwa pogwiritsa ntchito kuunika kwa akatswiri anzawo popanda kudziwa eni ntchito, motsatira miyezo yokhazikitsidwa kale ndi yopezeka kwa anthu onse.
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Kupambana pa Kapangidwe kwa Tsikuli
Wopanga wa Tsikuli Tsiku lililonse A' Design Award imaonetsa wopanga waluso kwambiri amene amapanga mapangidwe, zinthu, mapulojekiti ndi zomangamanga zoyambirira ndi zatsopano ngati Wopanga wa Tsikuli. Lero, ndife okondwa kukusonyezani mmodzi mwa opanga apamwamba kwambiri padziko lonse amene mapangidwe awo amasintha mmene timaonera ndi kukhalira m'dziko.
Kucheza za Kapangidwe kwa Tsikuli Werengani zokambirana zaposachedwa za kapangidwe, luso lopanga, ukadaulo ndi kuyambitsa zatsopano pakati pa atolankhani a kapangidwe ndi opanga, akatswiri a zomangamanga ndi oyang'anira maburandi otchuka padziko lonse. Dziwani mmene opanga ndi maburandi opambana A' Design Award amakwanitsira luso lapamwamba pa kapangidwe.
Gulu la Opanga la Tsikuli Tsiku lililonse A' Design Award imaonetsa gulu lapadera la opanga lopambana mphoto, la luso ndi malingaliro atsopano, ngati Gulu la Opanga la Tsikuli. Onani mapulojekiti oyambirira ndi aluso kwambiri a zomangamanga, kapangidwe kabwino, mafashoni, zithunzi ndi njira zokonzekera kapangidwe ochokera kwa magulu otsogola a opanga padziko lonse.
Kapangidwe ka Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa pulojekiti yapadera yosonyeza luso lapamwamba la kapangidwe ngati Kapangidwe ka Tsikuli. Lero, ndife okondwa kwambiri kuonetsa kapangidwe kapamwamba kopambana mphoto kamene kabwino kake kamabweretsa kusintha kothandiza.
Katswiri Wotchuka wa Kapangidwe wa Tsikuli Katswiri Wotchuka wa Kapangidwe wa Tsikuli, wosankhidwa ndi A' Design Award & Competition, amaunikira opanga odziwika kwambiri amene amapangitsa dziko lathu kukhala labwino ndi zinthu ndi mapulojekiti awo apamwamba othandiza anthu ndi kupititsa patsogolo moyo wawo. Onani magulu a ntchito za opanga apamwamba padziko lonse, akatswiri otchuka a zomangamanga ndi oyambitsa zatsopano.
Wopanga Wounikiridwa wa Tsikuli Tsiku lililonse A' Design Award & Competition imaunikira wopanga wapadera kwambiri, katswiri wotchuka wa zomangamanga, mtsogoleri wa zaluso kapena woyambitsa zatsopano ngati Wopanga Wounikiridwa wa Tsikuli. Ntchito zawo zimasankhidwa potengera luso lake ngati chitsanzo chapamwamba cha kapangidwe kabwino. Onani magulu a ntchito za kapangidwe zopambana mphoto.
Lingaliro la Kapangidwe la Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa lingaliro latsopano kwambiri la kapangidwe kapena maganizo aluso osonyeza kuganiza koyambirira ndi njira zothandiza zothetsera mavuto ngati Lingaliro la Kapangidwe la Tsikuli. Onani malingaliro odabwitsa opambana mphoto, njira zatsopano ndi masomphenya olimbikitsa ochokera padziko lonse.
Burandi ya Kapangidwe ya Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa burandi yolemekezeka yotsogozedwa ndi luso la kapangidwe ngati Burandi ya Kapangidwe ya Tsikuli. Imafufuza zomwe zimazindikiritsa burandiyo, masomphenya ake aluso, zinthu zake ndi mapulojekiti a makampani ndi mabungwe oyambitsa zatsopano. Dziwani maburandi opambana mphoto ndi mapangidwe awo apamwamba.
Njira Yatsopano ya Kapangidwe ya Tsikuli Tsiku lililonse A' Design Award & Competition imafufuza njira yoyambirira ya kapangidwe ngati Njira Yatsopano ya Kapangidwe ya Tsikuli. Imaonetsa masitayelo obwera, kusintha kwa maonekedwe okongola ndi njira zatsopano zaluso mu zomangamanga, mafashoni, zaluso, zithunzi, zinthu ndi zina. Dziwani njira zaposachedwa za kapangidwe lero.
Mwakonzeka kudziwika padziko lonse?
Sankhani kapangidwe kanu lero kuti kapikisane pa A' Design Awards ndi kutenga malo anu pakati pa mapangidwe abwino koposa padziko lonse pa Design Award Winners.
Sankhani Tsopano