Electric Meets Reality In Store Experience Wall
Mark Boey
Advertising, Marketing and Communication Design Electric Meets Reality In Store Experience Wall by Mark Boey Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car.
Golden A' Design Award Winner
Electric Meets Reality In Store Experience Wall by Mark Boey is a distinguished winner of the A' Advertising, Marketing and Communication Design Award. Electric Meets Reality In Store Experience Wall earned the Golden A' Design Award in 2020 and is showcased on Design Award Winners among other exceptional designs. Explore the project details, discover other works by Mark Boey and see why Electric Meets Reality In Store Experience Wall design rises above its competition.
About Electric Meets Reality
Advertising, Marketing and Communication Design Electric Meets Reality In Store Experience Wall by Mark Boey Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car. Electric Meets Reality earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with outstanding professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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