Haokan City Web Platform
Baidu Online Network Technology. Beijing
Advertising, Marketing and Communication Design Haokan City Web Platform by Baidu Online Network Technology. Beijing Haokan City is a video creation campaign that promotes city brands online and offline. The campaign combines local culture, tourism, fashion and new technology to create a customized icon for each city. Traditional architecture, costume and craft details, including Chinese knot buttons, piping, weaving and embroidery, are shown through 3D simulation and dynamic visuals. A character named Dongfang Chen guides young creators. Short videos and offline events invite people to record and share the culture of each city.
Bronze A' Design Award Winner
Haokan City Web Platform by Baidu Online Network Technology. Beijing is a distinguished winner of the A' Advertising, Marketing and Communication Design Award. Haokan City Web Platform earned the Bronze A' Design Award in 2023 and is showcased on Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Baidu Online Network Technology. Beijing and see why Haokan City Web Platform design sets itself apart from its competition.
About Haokan City
Advertising, Marketing and Communication Design Haokan City Web Platform by Baidu Online Network Technology. Beijing Haokan City is a video creation campaign that promotes city brands online and offline. The campaign combines local culture, tourism, fashion and new technology to create a customized icon for each city. Traditional architecture, costume and craft details, including Chinese knot buttons, piping, weaving and embroidery, are shown through 3D simulation and dynamic visuals. A character named Dongfang Chen guides young creators. Short videos and offline events invite people to record and share the culture of each city. Haokan City earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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