Movie Boxed Campaign
Shaoyang Chen
廣告設計 Movie Boxed Campaign 作者： Shaoyang Chen Movie Boxed is an advertising campaign created for the premiere of the film Boxed. The campaign carries the metaphor of the box through every application. The title sequence, the ending credits, a poster, a ticket, a press pass, a wristband and a bus stop motion poster follow one idea. Typography is arranged in rigid box shapes, including the punctuation marks. A condensed and heavy historical typeface matches the vintage colors of the film. Wristbands that recall handcuffs are given to the audience at the entrance of the screening room.
A' Design Award 銅獎得獎作品
由Shaoyang Chen創作嘅Movie Boxed Campaign，係A' 廣告、市場推廣及傳播設計獎嘅備受推崇嘅得獎作品。Movie Boxed Campaign喺2023榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Design Award Winners展示。探索項目詳情，發掘Shaoyang Chen嘅其他作品，了解Movie Boxed Campaign嘅設計點樣喺同場作品中盡顯優勢。
關於Movie Boxed
廣告設計 Movie Boxed Campaign 作者： Shaoyang Chen Movie Boxed is an advertising campaign created for the premiere of the film Boxed. The campaign carries the metaphor of the box through every application. The title sequence, the ending credits, a poster, a ticket, a press pass, a wristband and a bus stop motion poster follow one idea. Typography is arranged in rigid box shapes, including the punctuation marks. A condensed and heavy historical typeface matches the vintage colors of the film. Wristbands that recall handcuffs are given to the audience at the entrance of the screening room. Movie Boxed榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅構思同成熟嘅設計結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
