Lays Heartwork Campaign
PepsiCo Design and Innovation
Ukukhangisa Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Umnqobi womklomelo A' Design Award Yesiliva
Umklamo Lays Heartwork Campaign, womklami PepsiCo Design and Innovation, ungumnqobi womklomelo Umklomelo we-A' Wokudizayina Ukukhangisa, Ukumaketha Nokuxhumana. Umklamo Lays Heartwork Campaign uthole umklomelo A' Design Award Yesiliva ngonyaka 2021 futhi ukhonjiswa kuwebhusayithi Design Award Winners phakathi kweminye imiklamo ephawulekayo. Hlola imininingwane yephrojekthi, thola eminye imisebenzi yomklami PepsiCo Design and Innovation futhi ubone ukuthi kungani umklamo Lays Heartwork Campaign uzihlukanisa nemiklamo encintisana nawo.
Mayelana nomklamo Lays Heartwork
Ukukhangisa Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Umklamo Lays Heartwork uthole umklomelo A' Design Award Yesiliva, okuyizinga elivelele lokuhlonishwa emncintiswaneni A' Design Award & Competition. Imiklamo ethola umklomelo A' Design Award Yesiliva ihlanganisa ukucabanga okusungulayo kanye nokuklama okuthuthukile, futhi ikhethwa yithimba elikhulu lamajaji njengemisebenzi eseqophelweni eliphezulu ezigabeni zayo, ngemva kokubuyekezwa kwezemfundo okunobulungisa, okwenziwa ngendlela efanele, okusekelwe ekufanelekeni futhi okungachemile, lapho kuvotelwa amaphrojekthi aphakanyisiwe ngokusebenzisa inqubo yokubuyekezwa ngontanga ngaphandle kokudalula ubunikazi, ngokwemibandela yokuhlola ebekwe kusengaphambili futhi etholakala emphakathini.
Eminye imiklamo yomklami PepsiCo Design and Innovation
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Ukuklama Okuvelele Kosuku
Umklami Wosuku Nsuku zonke umklomelo A' Design Award wethula umklami onekhono elikhulu osungula imiklamo, imikhiqizo, amaphrojekthi nezakhiwo ezinemibono yokuqala nemisha njengoMklami Wosuku. Namuhla sijabule ukwethula omunye wabaklami abahamba phambili emhlabeni, omiklamo yakhe ilolonga indlela esiphila ngayo emhlabeni.
Ingxoxo Yokuklama Yosuku Funda izingxoxo zakamuva ngokuklama, ubuciko, ubuchwepheshe nokusungula phakathi kwezintatheli zokuklama nabaklami, abaklami bezakhiwo nabaphathi bemikhiqizo abadume emhlabeni. Funda ukuthi abaklami nemikhiqizo ewine umklomelo A' Design Award ikufeza kanjani ukuklama okuvelele.
Ithimba Lokuklama Losuku Nsuku zonke umklomelo A' Design Award wethula ithimba lokuklama elihlukile, eliklonyelisiwe, elisungulayo nelinobuciko njengeThimba Lokuklama Losuku. Hlola amaphrojekthi anobuciko obukhulu nemibono yokuqala emkhakheni wezakhiwo, ukuklama okuhle, imfashini, ukuklama ngemidwebo namasu okuklama, avela emathimbeni ahamba phambili emhlabeni.
Ingqalabutho Yokuklama Yosuku Isici esithi Ingqalabutho Yokuklama Yosuku, esikhethwa umncintiswano A' Design Award & Competition, siqhakambisa abaklami abayizingqalabutho abenza umhlaba ube indawo engcono ngemikhiqizo namaphrojekthi asezingeni eliphezulu azuzisa futhi athuthukise umphakathi. Hlola amaqoqo emisebenzi yabaklami abasezingeni lomhlaba, abaklami bezakhiwo abadumile nabasunguli.
Umklami Ogqanyisiwe Wosuku Nsuku zonke umncintiswano A' Design Award & Competition uqhakambisa umklami oyingqayizivele, umklami wezakhiwo odumile, umholi kwezobuciko noma umsunguli, omisebenzi yakhe ikhethwe ngokufaneleka njengesibonelo esivelele sokuklama okuhle, njengoMklami Ogqanyisiwe Wosuku. Hlola amaqoqo emiklamo eklonyelisiwe.
Umbono Wokuklama Wosuku Nsuku zonke umncintiswano A' Design Award & Competition wethula umbono wokuklama osungula kakhulu noma umqondo wobuciko okhombisa ukucabanga kokuqala nezixazululo ezisebenzisekayo njengoMbono Wokuklama Wosuku. Hlola imiqondo emangalisayo eklonyelisiwe, izindlela ezintsha nemibono yekusasa ekhuthazayo evela emhlabeni wonke.
Umkhiqizo Wokuklama Wosuku Nsuku zonke umncintiswano A' Design Award & Competition wethula umkhiqizo ovelele obeka ukuklama phambili njengoMkhiqizo Wokuklama Wosuku, uhlola ubunjalo, umbono wobuciko, imikhiqizo namaphrojekthi ezinkampani nezikhungo ezisungulayo. Thola imikhiqizo eklonyelisiwe nemiklamo yayo emihle kakhulu.
Umkhuba Wokuklama Wosuku Nsuku zonke umncintiswano A' Design Award & Competition uhlola umkhuba wokuklama wokuqala njengoMkhuba Wokuklama Wosuku, uveza izitayela ezivelayo, ukubukeka okushintshayo nezindlela ezintsha zobuciko emikhakheni yezakhiwo, imfashini, ubuciko, imidwebo, imikhiqizo neminye. Thola imikhuba yakamuva yokuklama namuhla.
Usukulungele ukuhlonishwa emhlabeni wonke?
Phakamisa umklamo wakho namuhla emncintiswaneni A' Design Awards uthathe indawo yakho phakathi kwemiklamo ehamba phambili emhlabeni kuwebhusayithi Design Award Winners.
Phakamisa Manje