In Scene Brand Experience
Ziyang Wang
广告、营销与传播设计 In Scene Brand Experience 由 Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience.
A' Design Award 铜奖 获奖作品
In Scene Brand Experience 由 Ziyang Wang 创作，是 A' 广告、营销与传播设计奖 的卓越获奖作品。In Scene Brand Experience 于 2026 荣获 A' Design Award 铜奖，与其他出色设计一同在 Design Award Winners 展示。深入了解项目细节，发现 Ziyang Wang 的其他作品，了解 In Scene Brand Experience 为何能在众多参赛设计中独树一帜。
关于 In Scene
广告、营销与传播设计 In Scene Brand Experience 由 Ziyang Wang In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience. In Scene 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的创新融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中富有价值的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。
