Doritos Rainbow Digital Campaign
Dennis Furniss
广告、营销与传播设计 Doritos Rainbow Digital Campaign 由 Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.
A' Design Award 金奖 获奖作品
Doritos Rainbow Digital Campaign 由 Dennis Furniss 创作，是 A' 广告、营销与传播设计奖 的获奖作品。Doritos Rainbow Digital Campaign 于 2021 荣获 A' Design Award 金奖，与其他出色设计一同在 Design Award Winners 展示。深入了解项目细节，发现 Dennis Furniss 的其他作品，了解 Doritos Rainbow Digital Campaign 为何能在众多参赛设计中表现出众。
关于 Doritos Rainbow
广告、营销与传播设计 Doritos Rainbow Digital Campaign 由 Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing. Doritos Rainbow 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创理念与出色的创新能力融为一体，由大型评审团经过公平、公正、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名设计进行投票。
