Target Campaign and Sales Support

Target Campaign and Sales Support 由 Ralf Kauffmann 创作，是 A' 广告、营销与传播设计奖 的获奖作品。Target Campaign and Sales Support 于 2021 荣获 A' Design Award 银奖，与其他非凡设计一同在 Design Award Winners 展示。深入了解项目细节，发现 Ralf Kauffmann 的其他作品，了解 Target Campaign and Sales Support 为何能在众多参赛设计中独树一帜。

广告、营销与传播设计 Target Campaign and Sales Support 由 Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication. Target 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名设计进行投票。