Doritos Rainbow Digital Campaign
Dennis Furniss
Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Doritos Rainbow Digital Campaign ngumyili Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.
Luphumelele ibhaso A' Design Award yeGolide
Uyilo Doritos Rainbow Digital Campaign, olwenziwe ngumyili Dennis Furniss, luphumelele ibhaso kukhuphiswano Ibhaso le-A' loYilo lokuBhengeza, ukuThengisa kunye noNxibelelwano. Uyilo Doritos Rainbow Digital Campaign luphumelele ibhaso A' Design Award yeGolide ngonyaka 2021 yaye luboniswa kwiwebhusayithi Design Award Winners phakathi kweminye imisebenzi yoyilo ebalaseleyo. Funda iinkcukacha zale projekthi, fumana eminye imisebenzi eyenziwe ngumyili Dennis Furniss uze ubone ukuba kutheni uyilo Doritos Rainbow Digital Campaign lugqwesa olukhuphisana nalo.
Malunga noyilo Doritos Rainbow
Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Doritos Rainbow Digital Campaign ngumyili Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing. Uyilo Doritos Rainbow luphumelele ibhaso A' Design Award yeGolide, elinye lawona manqanaba aphezulu okuwongwa kukhuphiswano A' Design Award & Competition. Imisebenzi yoyilo ephumelele ibhaso A' Design Award yeGolide idibanisa izimvo ezomeleleyo nezentsusa kunye nobuchule obugqwesileyo bokusungula, yaye ikhethwa liqumrhu elikhulu labagwebi njengemisebenzi egqwesileyo kumacandelo ayo, emva kovavanyo lwezemfundo olunobulungisa, olunyanisekileyo, olusekelwe kumgangatho womsebenzi nolungenamkhethe, apho imisebenzi engenisiweyo ivotelwa ngokusebenzisa inkqubo yophononongo ngoogxa abangazaziyo izazisi zabangenisi, ngokwemilinganiselo yovavanyo esekwe kwangaphambili nefumaneka eluntwini.
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Ukugqwesa koYilo loSuku
Umyili woSuku Yonke imihla ibhaso A' Design Award libonisa umyili onetalente enkulu, owenza imisebenzi yoyilo, iimveliso, iiprojekthi nezakhiwo zentsusa nezintsha, njengoMyili woSuku. Namhlanje, siyavuya ukukubonisa omnye wabona bayili bagqwesileyo ehlabathini, omisebenzi yakhe ichaphazela indlela esiliva nesiliphila ngayo ihlabathi.
Udliwano-ndlebe loyilo loSuku Funda udliwano-ndlebe neencoko zamva nje ngoyilo, ubuchule bokudala, iteknoloji nokusungula phakathi kweentatheli zoyilo nabayili, abayili bezakhiwo nabaphathi beempawu abadumileyo kwihlabathi liphela. Funda indlela abayili neempawu eziphumelele ibhaso A' Design Award abavelisa ngayo uyilo olugqwesileyo nolubalaseleyo.
Iqela loyilo loSuku Yonke imihla ibhaso A' Design Award libonisa iqela loyilo elahlukileyo, eliphumelele amabhaso, elisungulayo nelinobuchule bokudala njengeQela loyilo loSuku. Hlola iiprojekthi zentsusa nezinobuchule obukhulu kulwakhiwo, kuyilo oluhle, kwifashoni, kuyilo lwemizobo nakwisicwangciso soyilo, ezenziwe ngamaqela oyilo aphambili kwihlabathi liphela.
Igqala loyilo loSuku Likhethwa lukhuphiswano A' Design Award & Competition, iGqala loyilo loSuku liqaqambisa amagqala oyilo enza ihlabathi lethu libe yindawo engcono ngeemveliso neeprojekthi ezikumgangatho ophezulu ezinceda neziqhubela uluntu phambili. Hlola iingqokelela zemisebenzi yabayili abakumgangatho wehlabathi, abayili bezakhiwo abadumileyo nabasunguli.
Umyili okhethiweyo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luqaqambisa umyili ogqwesileyo, umyili wezakhiwo odumileyo, inkokeli kwezobuchule bokudala okanye umsunguli njengoMyili okhethiweyo woSuku. Imisebenzi yakhe ikhethwa ngokomgangatho wayo njengomzekelo obalaseleyo woyilo oluhle. Hlola iingqokelela zemisebenzi yoyilo ephumelele amabhaso.
Ingcamango yoyilo yoSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa ingcamango yoyilo entsha kakhulu okanye ingcinga enobuchule ebonisa ukucinga okwentsusa nezisombululo ezisebenzayo njengeNgcamango yoyilo yoSuku. Hlola iingcamango ezimangalisayo eziphumelele amabhaso, iindlela ezintsha zokwenza nezimbono ezikhuthazayo ezivela kwihlabathi liphela.
Uphawu loyilo loSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa uphawu oluhloniphekileyo olukhokelwa luyilo njengoPhawu loyilo loSuku, luhlola ubuntu balo, umbono wobuchule, iimveliso neeprojekthi zeenkampani namaziko asungulayo. Fumana iimpawu eziphumelele amabhaso nemisebenzi yazo yoyilo egqwesileyo.
Umkhwa woyilo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luhlola umkhwa woyilo wentsusa njengoMkhwa woyilo woSuku, lubonise izimbo ezivelayo, iimbono zobuhle eziguqukayo neendlela ezintsha zobuchule kulwakhiwo, kwifashoni, kubugcisa, kwimizobo, kwiimveliso nakokunye. Fumana imikhwa yoyilo yamva nje namhlanje.
Ukulungele ukwaziwa kwihlabathi liphela?
Chonga uyilo lwakho namhlanje kukhuphiswano A' Design Awards uze uthathe indawo yakho phakathi kweyona misebenzi yoyilo igqwesileyo ehlabathini kwiwebhusayithi Design Award Winners.
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