Lays Heartwork Campaign
PepsiCo Design and Innovation
Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Lays Heartwork Campaign ngumyili PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Luphumelele ibhaso A' Design Award yeSilivere
Uyilo Lays Heartwork Campaign, olwenziwe ngumyili PepsiCo Design and Innovation, luphumelele ibhaso kukhuphiswano Ibhaso le-A' loYilo lokuBhengeza, ukuThengisa kunye noNxibelelwano. Uyilo Lays Heartwork Campaign luphumelele ibhaso A' Design Award yeSilivere ngonyaka 2021 yaye luboniswa kwiwebhusayithi Design Award Winners phakathi kweminye imisebenzi yoyilo encomekayo. Hlola iinkcukacha zeprojekthi, fumana eminye imisebenzi eyenziwe ngumyili PepsiCo Design and Innovation uze ubone ukuba kutheni uyilo Lays Heartwork Campaign lwahlukile kolukhuphisana nalo.
Malunga noyilo Lays Heartwork
Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Lays Heartwork Campaign ngumyili PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Uyilo Lays Heartwork luphumelele ibhaso A' Design Award yeSilivere, izinga elibalaseleyo lokuwongwa kukhuphiswano A' Design Award & Competition. Imisebenzi yoyilo ephumelele ibhaso A' Design Award yeSilivere idibanisa ukucinga ngendlela entsha kunye noyilo oluhambele phambili, yaye ikhethwa liqumrhu elikhulu labagwebi njengemisebenzi ekumgangatho ophezulu kumacandelo ayo, emva kovavanyo lwezemfundo olunobulungisa, olunyanisekileyo, olusekelwe kumgangatho womsebenzi nolungenamkhethe, apho iiprojekthi ezichongiweyo ivotelwa kusetyenziswa inkqubo yophononongo ngoogxa abangazaziyo izazisi zabangenisi, ngokwemilinganiselo yovavanyo esekwe kwangaphambili nefumaneka eluntwini.
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Ukugqwesa koYilo loSuku
Umyili woSuku Yonke imihla ibhaso A' Design Award libonisa umyili onetalente enkulu, owenza imisebenzi yoyilo, iimveliso, iiprojekthi nezakhiwo zentsusa nezintsha, njengoMyili woSuku. Namhlanje, siyavuya ukukubonisa omnye wabona bayili bagqwesileyo ehlabathini, omisebenzi yakhe ichaphazela indlela esiliva nesiliphila ngayo ihlabathi.
Udliwano-ndlebe loyilo loSuku Funda udliwano-ndlebe neencoko zamva nje ngoyilo, ubuchule bokudala, iteknoloji nokusungula phakathi kweentatheli zoyilo nabayili, abayili bezakhiwo nabaphathi beempawu abadumileyo kwihlabathi liphela. Funda indlela abayili neempawu eziphumelele ibhaso A' Design Award abavelisa ngayo uyilo olugqwesileyo nolubalaseleyo.
Iqela loyilo loSuku Yonke imihla ibhaso A' Design Award libonisa iqela loyilo elahlukileyo, eliphumelele amabhaso, elisungulayo nelinobuchule bokudala njengeQela loyilo loSuku. Hlola iiprojekthi zentsusa nezinobuchule obukhulu kulwakhiwo, kuyilo oluhle, kwifashoni, kuyilo lwemizobo nakwisicwangciso soyilo, ezenziwe ngamaqela oyilo aphambili kwihlabathi liphela.
Igqala loyilo loSuku Likhethwa lukhuphiswano A' Design Award & Competition, iGqala loyilo loSuku liqaqambisa amagqala oyilo enza ihlabathi lethu libe yindawo engcono ngeemveliso neeprojekthi ezikumgangatho ophezulu ezinceda neziqhubela uluntu phambili. Hlola iingqokelela zemisebenzi yabayili abakumgangatho wehlabathi, abayili bezakhiwo abadumileyo nabasunguli.
Umyili okhethiweyo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luqaqambisa umyili ogqwesileyo, umyili wezakhiwo odumileyo, inkokeli kwezobuchule bokudala okanye umsunguli njengoMyili okhethiweyo woSuku. Imisebenzi yakhe ikhethwa ngokomgangatho wayo njengomzekelo obalaseleyo woyilo oluhle. Hlola iingqokelela zemisebenzi yoyilo ephumelele amabhaso.
Ingcamango yoyilo yoSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa ingcamango yoyilo entsha kakhulu okanye ingcinga enobuchule ebonisa ukucinga okwentsusa nezisombululo ezisebenzayo njengeNgcamango yoyilo yoSuku. Hlola iingcamango ezimangalisayo eziphumelele amabhaso, iindlela ezintsha zokwenza nezimbono ezikhuthazayo ezivela kwihlabathi liphela.
Uphawu loyilo loSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa uphawu oluhloniphekileyo olukhokelwa luyilo njengoPhawu loyilo loSuku, luhlola ubuntu balo, umbono wobuchule, iimveliso neeprojekthi zeenkampani namaziko asungulayo. Fumana iimpawu eziphumelele amabhaso nemisebenzi yazo yoyilo egqwesileyo.
Umkhwa woyilo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luhlola umkhwa woyilo wentsusa njengoMkhwa woyilo woSuku, lubonise izimbo ezivelayo, iimbono zobuhle eziguqukayo neendlela ezintsha zobuchule kulwakhiwo, kwifashoni, kubugcisa, kwimizobo, kwiimveliso nakokunye. Fumana imikhwa yoyilo yamva nje namhlanje.
Ukulungele ukwaziwa kwihlabathi liphela?
Chonga uyilo lwakho namhlanje kukhuphiswano A' Design Awards uze uthathe indawo yakho phakathi kweyona misebenzi yoyilo igqwesileyo ehlabathini kwiwebhusayithi Design Award Winners.
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