Target Campaign and Sales Support
Ralf Kauffmann
Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Target Campaign and Sales Support ngumyili Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
Luphumelele ibhaso A' Design Award yeSilivere
Uyilo Target Campaign and Sales Support, olwenziwe ngumyili Ralf Kauffmann, luphumelele ibhaso kukhuphiswano Ibhaso le-A' loYilo lokuBhengeza, ukuThengisa kunye noNxibelelwano. Uyilo Target Campaign and Sales Support luphumelele ibhaso A' Design Award yeSilivere ngonyaka 2021 yaye luboniswa kwiwebhusayithi Design Award Winners phakathi kweminye imisebenzi yoyilo encomekayo. Funda iinkcukacha zale projekthi, fumana eminye imisebenzi eyenziwe ngumyili Ralf Kauffmann uze ubone ukuba kutheni uyilo Target Campaign and Sales Support lwahlukile kolukhuphisana nalo.
Malunga noyilo Target
Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Target Campaign and Sales Support ngumyili Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication. Uyilo Target luphumelele ibhaso A' Design Award yeSilivere, izinga elibalaseleyo lokuwongwa kukhuphiswano A' Design Award & Competition. Imisebenzi yoyilo ephumelele ibhaso A' Design Award yeSilivere idibanisa ubuchule bokudala kunye noyilo oluhambele phambili, yaye ikhethwa liqumrhu elikhulu labagwebi njengemisebenzi egqwesileyo kumacandelo ayo, emva kovavanyo lwezemfundo olunobulungisa, olusesikweni, olusekelwe kumgangatho womsebenzi noluzimeleyo, apho imisebenzi engenisiweyo ivotelwa ngokulandela inkqubo yophononongo ngoogxa abangazaziyo izazisi zabangenisi, ngokwemilinganiselo yovavanyo esekwe kwangaphambili nefumaneka eluntwini.
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Ukugqwesa koYilo loSuku
Umyili woSuku Yonke imihla ibhaso A' Design Award libonisa umyili onetalente enkulu, owenza imisebenzi yoyilo, iimveliso, iiprojekthi nezakhiwo zentsusa nezintsha, njengoMyili woSuku. Namhlanje, siyavuya ukukubonisa omnye wabona bayili bagqwesileyo ehlabathini, omisebenzi yakhe ichaphazela indlela esiliva nesiliphila ngayo ihlabathi.
Udliwano-ndlebe loyilo loSuku Funda udliwano-ndlebe neencoko zamva nje ngoyilo, ubuchule bokudala, iteknoloji nokusungula phakathi kweentatheli zoyilo nabayili, abayili bezakhiwo nabaphathi beempawu abadumileyo kwihlabathi liphela. Funda indlela abayili neempawu eziphumelele ibhaso A' Design Award abavelisa ngayo uyilo olugqwesileyo nolubalaseleyo.
Iqela loyilo loSuku Yonke imihla ibhaso A' Design Award libonisa iqela loyilo elahlukileyo, eliphumelele amabhaso, elisungulayo nelinobuchule bokudala njengeQela loyilo loSuku. Hlola iiprojekthi zentsusa nezinobuchule obukhulu kulwakhiwo, kuyilo oluhle, kwifashoni, kuyilo lwemizobo nakwisicwangciso soyilo, ezenziwe ngamaqela oyilo aphambili kwihlabathi liphela.
Igqala loyilo loSuku Likhethwa lukhuphiswano A' Design Award & Competition, iGqala loyilo loSuku liqaqambisa amagqala oyilo enza ihlabathi lethu libe yindawo engcono ngeemveliso neeprojekthi ezikumgangatho ophezulu ezinceda neziqhubela uluntu phambili. Hlola iingqokelela zemisebenzi yabayili abakumgangatho wehlabathi, abayili bezakhiwo abadumileyo nabasunguli.
Umyili okhethiweyo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luqaqambisa umyili ogqwesileyo, umyili wezakhiwo odumileyo, inkokeli kwezobuchule bokudala okanye umsunguli njengoMyili okhethiweyo woSuku. Imisebenzi yakhe ikhethwa ngokomgangatho wayo njengomzekelo obalaseleyo woyilo oluhle. Hlola iingqokelela zemisebenzi yoyilo ephumelele amabhaso.
Ingcamango yoyilo yoSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa ingcamango yoyilo entsha kakhulu okanye ingcinga enobuchule ebonisa ukucinga okwentsusa nezisombululo ezisebenzayo njengeNgcamango yoyilo yoSuku. Hlola iingcamango ezimangalisayo eziphumelele amabhaso, iindlela ezintsha zokwenza nezimbono ezikhuthazayo ezivela kwihlabathi liphela.
Uphawu loyilo loSuku Yonke imihla ukhuphiswano A' Design Award & Competition lubonisa uphawu oluhloniphekileyo olukhokelwa luyilo njengoPhawu loyilo loSuku, luhlola ubuntu balo, umbono wobuchule, iimveliso neeprojekthi zeenkampani namaziko asungulayo. Fumana iimpawu eziphumelele amabhaso nemisebenzi yazo yoyilo egqwesileyo.
Umkhwa woyilo woSuku Yonke imihla ukhuphiswano A' Design Award & Competition luhlola umkhwa woyilo wentsusa njengoMkhwa woyilo woSuku, lubonise izimbo ezivelayo, iimbono zobuhle eziguqukayo neendlela ezintsha zobuchule kulwakhiwo, kwifashoni, kubugcisa, kwimizobo, kwiimveliso nakokunye. Fumana imikhwa yoyilo yamva nje namhlanje.
Bayili, bayili bezakhiwo neempawu: umsebenzi wenu ufanele ukuboniswa kwiwebhusayithi Design Award Winners.
Ngenisa olona yilo lwakho lubalaseleyo uze ujoyine imisebenzi ephumelele amabhaso eboniswa kwiwebhusayithi Design Award Winners namhlanje.
Ngenisa Uyilo