Lays Heartwork Campaign
PepsiCo Design and Innovation
Reklama, Marketing va Kommunikatsiya Dizayni Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Kumush A' Design Award sohibi
Lays Heartwork Campaign — PepsiCo Design and Innovation yaratgan va A' Reklama, Marketing va Kommunikatsiya Dizayni Mukofoti tanlovida g‘olib bo‘lgan dizayn. Lays Heartwork Campaign — 2021 yili Kumush A' Design Award bilan taqdirlangan ish bo‘lib, Design Award Winners saytida boshqa e’tiborga molik dizaynlar qatorida namoyish etiladi. Loyiha tafsilotlarini o‘rganing, PepsiCo Design and Innovation yaratgan boshqa ishlarni kashf eting va Lays Heartwork Campaign dizayni nima uchun raqobatchilaridan farq qilishini bilib oling.
Lays Heartwork haqida
Reklama, Marketing va Kommunikatsiya Dizayni Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Lays Heartwork — A' Design Award & Competition tanlovining nufuzli e’tirofi bo‘lgan Kumush A' Design Award sohibi. Kumush A' Design Award bilan taqdirlangan dizaynlar ixtirochilik tafakkuri va ilg‘or dizaynni uyg‘unlashtiradi hamda katta hakamlar hay’ati tomonidan o‘z toifalaridagi yuqori sifatli ishlar sifatida tanlanadi. Tanlov adolatli, haqqoniy, ishning sifatiga asoslangan va xolis akademik baholashdan so‘ng amalga oshiriladi; bunda taqdim etilgan loyihalar oldindan belgilangan, jamoatchilik uchun ochiq baholash mezonlariga ko‘ra, muallif shaxsi yashirilgan ekspert taqrizi orqali ovoz berib baholanadi.
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Kunning eng sara dizayn namunalari
Kunning dizayneri A' Design Award har kuni o‘ziga xos va innovatsion dizaynlar, mahsulotlar, loyihalar hamda me’moriy asarlar yaratadigan iste’dodli ijodkorni Kunning dizayneri sifatida taqdim etadi. Bugun dizaynlari orqali dunyoni qanday his qilishimizga ta’sir ko‘rsatayotgan eng yetuk dizaynerlardan biri bilan sizni mamnuniyat bilan tanishtiramiz.
Kunning dizayn suhbati Dizayn jurnalistlarining dunyoga mashhur dizaynerlar, me’morlar va brend rahbarlari bilan dizayn, ijodkorlik, texnologiya hamda innovatsiyalar haqidagi eng so‘nggi intervyu va suhbatlarini o‘qing. A' Design Award sohibi bo‘lgan dizaynerlar va brendlar dizaynda yuksak mukammallikka qanday erishishini bilib oling.
Kunning dizayn jamoasi A' Design Award har kuni mukofotga sazovor bo‘lgan, yangilikka intiluvchi va ijodkor bir jamoani Kunning dizayn jamoasi sifatida taqdim etadi. Dunyoning yetakchi dizayn jamoalari yaratgan o‘ziga xos va ijodiy me’morchilik, yaxshi dizayn, moda, grafik dizayn va dizayn strategiyasi loyihalarini kashf eting.
Kunning dizayn afsonasi A' Design Award & Competition tanlaydigan Kunning dizayn afsonasi rukni jamiyatga foyda keltiradigan va taraqqiyotga xizmat qiladigan yuksak saviyali mahsulot hamda loyihalari bilan dunyoni yaxshilayotgan afsonaviy dizaynerlarni tanishtiradi. Jahon darajasidagi dizaynerlar, mashhur me’morlar va novatorlarning dizayn portfoliolarini o‘rganing.
Kunning e’tibordagi dizayneri A' Design Award & Competition har kuni ishlari o‘z sifat va yutuqlariga ko‘ra yaxshi dizaynning yorqin namunasi sifatida tanlangan betakror dizayner, mashhur me’mor, ijodiy yetakchi yoki novatorni Kunning e’tibordagi dizayneri sifatida tanishtiradi. Mukofotga sazovor bo‘lgan dizayn portfoliolarini o‘rganing.
Kunning dizayn g‘oyasi A' Design Award & Competition har kuni o‘ziga xos fikrlash va amaliy yechimlarni namoyon etuvchi ilg‘or dizayn g‘oyasi yoki ijodiy konsepsiyani Kunning dizayn g‘oyasi sifatida taqdim etadi. Dunyo bo‘ylab mukofotga sazovor bo‘lgan ajoyib konsepsiyalar, ixtirochilik yondashuvlari va ilhomlantiruvchi qarashlarni kashf eting.
Kunning dizayn brendi A' Design Award & Competition har kuni dizaynni ustuvor biladigan nufuzli brendni Kunning dizayn brendi sifatida taqdim etib, innovatsion korxona va tashkilotlarning o‘ziga xos qiyofasi, ijodiy qarashlari, mahsulotlari hamda korporativ loyihalarini yoritadi. Mukofotga sazovor bo‘lgan brendlar va ularning yuksak saviyali dizaynlarini kashf eting.
Kunning dizayn tendensiyasi A' Design Award & Competition har kuni o‘ziga xos dizayn tendensiyasini Kunning dizayn tendensiyasi sifatida yoritib, me’morchilik, moda, san’at, grafika, mahsulotlar va boshqa sohalardagi yangi uslublar, o‘zgarayotgan estetika hamda yangi ijodiy yo‘nalishlarni taqdim etadi. Eng so‘nggi dizayn tendensiyalarini bugunoq kashf eting.
Jahon miqyosidagi e’tirofga tayyormisiz?
Dizayningizni bugunoq A' Design Awards tanloviga qo‘ying va Design Award Winners saytida dunyoning eng yaxshi dizaynlari qatoridan joy oling.
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