Out Here Its Dew Campaign
PepsiCo Design and Innovation
Usanifu wa Utangazaji, Masoko na Mawasiliano Out Here Its Dew Campaign na PepsiCo Design and Innovation Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot.
Mshindi wa A' Design Award ya Shaba
Out Here Its Dew Campaign, kazi ya PepsiCo Design and Innovation, ni mshindi wa Tuzo ya A' ya Usanifu wa Utangazaji, Masoko na Mawasiliano. Muundo huu, Out Here Its Dew Campaign, ulishinda A' Design Award ya Shaba mwaka 2021 na unaonyeshwa kwenye Design Award Winners miongoni mwa miundo mingine ya kutokeza. Fahamu undani wa mradi, gundua kazi nyingine za PepsiCo Design and Innovation na uone kwa nini muundo huu, Out Here Its Dew Campaign, unajitofautisha na washindani wake.
Kuhusu Out Here Its Dew
Usanifu wa Utangazaji, Masoko na Mawasiliano Out Here Its Dew Campaign na PepsiCo Design and Innovation Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot. Out Here Its Dew ilishinda A' Design Award ya Shaba, kiwango kinachoheshimika cha kutambuliwa katika A' Design Award & Competition. Kazi zinazoshinda A' Design Award ya Shaba huunganisha mawazo mapya na usanifu wenye ustadi, na huchaguliwa na jopo kuu la majaji kuwa mawasilisho yenye thamani katika kategoria husika, baada ya tathmini ya kitaaluma iliyo ya haki, ya kimaadili, inayozingatia ubora na huru, ambapo miundo iliyoteuliwa hupigiwa kura kwa kutumia mchakato wa tathmini ya wenzao bila kujua utambulisho, kwa vigezo vya tathmini vilivyowekwa mapema na vinavyopatikana kwa umma.
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Ubora wa Ubunifu wa Siku
Mbunifu wa Siku Kila siku A' Design Award huangazia mbunifu mwenye kipaji kikubwa anayebuni miundo, bidhaa, miradi na majengo yenye upekee na uvumbuzi kama Mbunifu wa Siku. Leo, tunafuraha kukutambulisha mmoja wa wabunifu bora zaidi duniani ambaye miundo yake huathiri namna tunavyouona na kuupitia ulimwengu.
Mahojiano ya Ubunifu ya Siku Soma mahojiano na mazungumzo ya hivi karibuni kuhusu usanifu, ubunifu, teknolojia na uvumbuzi kati ya wanahabari wa ubunifu na wabunifu, wasanifu majengo na wasimamizi wa chapa maarufu duniani. Jifunze jinsi wabunifu na chapa zinazoshinda A' Design Award zinavyofikia ubora wa kipekee wa ubunifu.
Timu ya Ubunifu ya Siku Kila siku A' Design Award huangazia timu ya kipekee ya ubunifu iliyoshinda tuzo, yenye uvumbuzi na mawazo mapya, kama Timu ya Ubunifu ya Siku. Chunguza miradi yenye upekee na ubunifu wa hali ya juu katika usanifu majengo, miundo mizuri, mitindo, usanifu wa picha na mikakati ya ubunifu kutoka kwa timu bora duniani kote.
Muundo wa Siku Kila siku A' Design Award & Competition huangazia mradi maalumu unaodhihirisha ubora wa ubunifu kama Muundo wa Siku. Leo, tunafuraha kubwa kuonyesha muundo bora ulioshinda tuzo unaoleta mabadiliko chanya kupitia ubora wa ubunifu wake.
Nguli wa Ubunifu wa Siku Nguli wa Ubunifu wa Siku, anayechaguliwa na A' Design Award & Competition, huangazia wabunifu nguli wanaofanya ulimwengu wetu uwe bora kupitia bidhaa na miradi yao bora inayonufaisha na kuendeleza jamii. Chunguza mikusanyiko ya kazi za wabunifu wa kiwango cha kimataifa, wasanifu majengo mashuhuri na wavumbuzi.
Mbunifu Anayeangaziwa wa Siku Kila siku A' Design Award & Competition humwangazia mbunifu wa kipekee, msanifu majengo mashuhuri, kiongozi wa ubunifu au mvumbuzi ambaye kazi zake zimechaguliwa kwa kuzingatia ubora kuwa mfano bora wa muundo mzuri, kama Mbunifu Anayeangaziwa wa Siku. Chunguza mikusanyiko ya miundo iliyoshinda tuzo.
Wazo la Ubunifu la Siku Kila siku A' Design Award & Competition huangazia wazo la ubunifu lenye uvumbuzi mkubwa au dhana bunifu inayodhihirisha fikra asilia na suluhisho zinazotekelezeka kama Wazo la Ubunifu la Siku. Chunguza dhana za kushangaza zilizoshinda tuzo, mbinu za kuvumbua na maono yanayotia msukumo kutoka duniani kote.
Chapa ya Ubunifu ya Siku Kila siku A' Design Award & Competition huangazia chapa mashuhuri inayojikita katika ubunifu kama Chapa ya Ubunifu ya Siku, ikichunguza utambulisho, maono ya ubunifu, bidhaa na miradi ya mashirika na taasisi zenye uvumbuzi. Gundua chapa zilizoshinda tuzo na miundo yao bora.
Mwelekeo wa Ubunifu wa Siku Kila siku A' Design Award & Competition huchunguza mwelekeo asilia wa ubunifu kama Mwelekeo wa Ubunifu wa Siku, ikiangazia mitindo inayochipuka, mitazamo ya urembo inayobadilika na mielekeo mipya ya ubunifu katika usanifu majengo, mitindo, sanaa, usanifu wa picha, bidhaa na mengineyo. Gundua mielekeo ya hivi karibuni ya ubunifu leo.
Je, muundo wako ndio mshindi ajaye?
Miundo inayoshinda A' Design Award huonyeshwa kwenye Design Award Winners kwa hadhira yetu ya wapenzi wa ubunifu duniani kote.
Shiriki Shindano