Lays Heartwork Campaign
PepsiCo Design and Innovation
Moralo wa Papatso, Kgwebo le Puisano Lays Heartwork Campaign ka PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Mohloli oa A' Design Award ea Silevera
Lays Heartwork Campaign, moralo oa PepsiCo Design and Innovation, ke mosebetsi o hapileng khau ena: Moputso wa A' wa Moralo wa Papatso, Kgwebo le Puisano. Moralo oa Lays Heartwork Campaign o hapile A' Design Award ea Silevera ka 2021 'me o hlahisoa ho Design Award Winners har'a meralo e meng e tsotehang. Hlahlobang lintlha tsa morero, fumanang mesebetsi e meng ea PepsiCo Design and Innovation 'me le bone hore na ke hobane'ng ha moralo oa Lays Heartwork Campaign o ikhetha har'a e hlolisang.
Ka Lays Heartwork
Moralo wa Papatso, Kgwebo le Puisano Lays Heartwork Campaign ka PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Lays Heartwork ke moralo o hapileng A' Design Award ea Silevera, e leng boemo bo ikhethang ba kananelo ho A' Design Award & Competition. Meralo e hapileng A' Design Award ea Silevera e kopanya monahano oa boqapi le moralo o tsoetseng pele, 'me e khethoa ke lekhotla le leholo la baahloli e le mesebetsi ea boleng bo phahameng mekhahlelong ea eona, ka mor'a tlhahlobo ea borutehi e hlokang leeme, e nang le toka, e ipapisitseng le boleng le e sa nkeng lehlakore, moo merero e khethiloeng e khethoang ka likhetho ho sebelisoa mokhoa oa tlhahlobo ea litsebi e patang boitsebiso, ho sebelisoa litekanyetso tsa tlhahlobo tse behiloeng esale pele le tse fumanehang phatlalatsa.
Meralo e meng ea PepsiCo Design and Innovation
Moralo wa Papatso, Kgwebo le Puisano Pepsi Smart Can Beverage ka PepsiCo Design and Innovation
Moralo wa Papatso, Kgwebo le Puisano Pepsi For The Love Of It Campaign ka PepsiCo Design and Innovation
Moralo wa Papatso, Kgwebo le Puisano Gatorade Rookie Bottle Stainless Steel Bottle ka PepsiCo Design and Innovation
Moralo wa Papatso, Kgwebo le Puisano Rockstar Spotlight Studios Brand Experience ka PepsiCo Design and Innovation
Moralo wa Papatso, Kgwebo le Puisano Gatorade Fuel Rover Sports and Beverage ka PepsiCo Design and Innovation
Moralo wa Papatso, Kgwebo le Puisano Out Here Its Dew Campaign ka PepsiCo Design and Innovation
Tse ling mokhahlelong oa Moralo wa Papatso, Kgwebo le Puisano
Moralo wa Papatso, Kgwebo le Puisano Menamonsters Promotional Materials ka Shadi Al Hroub
Moralo wa Papatso, Kgwebo le Puisano Huong Incense Branding and Packaging ka HUY NGUYEN TRAN
Moralo wa Papatso, Kgwebo le Puisano I love You From Afar Social ka Pancho González
Moralo wa Papatso, Kgwebo le Puisano Recruitment Branding Promotion ka 5 Senses Design
Moralo wa Papatso, Kgwebo le Puisano Sunday Park Corporate Identity ka Yian Xiang
Moralo wa Papatso, Kgwebo le Puisano Saia 100 Year Museum Truck Mobile Exhibition ka YiJun Jiang
Bokhabane ba Moralo ba Letsatsi
Moqapi oa Letsatsi Letsatsi le leng le le leng A' Design Award e hlahisa moqapi ea nang le talenta e kholo, ea qapang meralo, lihlahisoa, merero le meaho ea pele e tlisang mekhoa e mecha, e le Moqapi oa Letsatsi. Kajeno, re thabela ho le tsebisa e mong oa baqapi ba hloahloa ka ho fetisisa lefatšeng, eo meralo ea hae e fetolang tsela eo re phelang lefatšeng ka eona.
Puisano ea Boqapi ea Letsatsi Balang lipuisano tsa morao-rao ka moralo, boiqapelo, thekenoloji le mekhoa e mecha pakeng tsa baqolotsi ba litaba tsa moralo le baqapi, baqapi ba meaho le batsamaisi ba mats'oao ba tummeng lefatšeng. Ithuteng kamoo baqapi le mats'oao ba hapileng A' Design Award ba fihlelang bokhabane bo ikhethang ba moralo.
Sehlopha sa Boqapi sa Letsatsi Letsatsi le leng le le leng A' Design Award e hlahisa sehlopha se ikhethang sa boqapi se hapileng likhau, se tlisang mekhoa e mecha ebile se tletse boiqapelo, e le Sehlopha sa Boqapi sa Letsatsi. Hlahlobang merero e nang le boiqapelo bo ikhethang mafapheng a boqapi ba meaho, moralo o motle, feshene, moralo oa litšoantšo le leano la moralo, e entsoeng ke lihlopha tsa boqapi tse hloahloa lefatšeng lohle.
Mohale oa Boqapi oa Letsatsi E khethiloeng ke A' Design Award & Competition, karolo ea Mohale oa Boqapi oa Letsatsi e totobatsa baqapi ba tummeng ba ntlafatsang lefatše la rona ka lihlahisoa le merero ea boleng bo phahameng e thusang sechaba le ho se ntšetsa pele. Hlahlobang lipokello tsa mesebetsi ea baqapi ba boemo ba lefatše, baqapi ba meaho ba tummeng le batlisi ba mekhoa e mecha.
Moqapi ea Totobalitsoeng oa Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e totobatsa moqapi ea ikhethang ka 'nete, moqapi oa meaho ea tummeng, moetapele oa boqapi kapa motlisi oa mekhoa e mecha, eo mesebetsi ea hae e khethiloeng ho latela boleng e le mohlala o ikhethang oa moralo o motle, karolong ea Moqapi ea Totobalitsoeng oa Letsatsi. Hlahlobang lipokello tsa meralo e hapileng likhau.
Mohopolo oa Moralo oa Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahisa mohopolo oa moralo o tlisang mokhoa o mocha ka tsela e ikhethang kapa khopolo ea boqapi e bontšang monahano oa pele le litharollo tse sebetsang, e le Mohopolo oa Moralo oa Letsatsi. Hlahlobang likhopolo tse babatsehang tse hapileng likhau, mekhoa ea boiqapelo le lipono tse susumetsang ho tsoa lefatšeng lohle.
Lets'oao la Moralo la Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahisa lets'oao le ikhethang le etelletsang moralo pele e le Lets'oao la Moralo la Letsatsi, e hlahloba boitsebahatso, pono ea boqapi, lihlahisoa le merero ea likhoebo le mekhatlo e tlisang mekhoa e mecha. Fumanang mats'oao a hapileng likhau le meralo ea 'ona e meholo.
Tloaelo ea Moralo ea Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahloba tloaelo ea pele ea moralo e le Tloaelo ea Moralo ea Letsatsi, e hlahisa litaele tse hlahang, maikutlo a fetohang ka botle le litsela tse ncha tsa boqapi mafapheng a meaho, feshene, bonono, litšoantšo, lihlahisoa le a mang. Fumanang mekhoa ea morao-rao ea moralo kajeno.
Le itokiselitse kananelo ea lefatše lohle?
Khethang moralo oa lona kajeno bakeng sa A' Design Awards 'me le nke sebaka sa lona har'a meralo e metle ka ho fetisisa lefatšeng ho Design Award Winners.
Khethang Hona Joale