Target Campaign and Sales Support
Ralf Kauffmann
Kushambadzira, Kutengesera neKutaurirana Target Campaign and Sales Support na Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
Yakahwina A' Design Award yeSirivha
Dhizaini ye Target Campaign and Sales Support na Ralf Kauffmann yakahwina mumakwikwi e Mubairo weA' weDhizaini yeKushambadzira, Kutengesera neKutaurirana. Dhizaini ye Target Campaign and Sales Support yakahwina A' Design Award yeSirivha muna 2021 uye inoratidzwa pa Design Award Winners pamwe nemamwe madhizaini anokatyamadza. Zivai zvose nezvepurojekiti, onai mamwe mabasa a Ralf Kauffmann uye muone kuti dhizaini ye Target Campaign and Sales Support inozvisiyanisa sei nemamwe mabasa ari kukwikwidza.
Nezve Target
Kushambadzira, Kutengesera neKutaurirana Target Campaign and Sales Support na Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication. Dhizaini ye Target yakahwina A' Design Award yeSirivha, chinhanho cherukudzo rwakasarudzika mu A' Design Award & Competition. Madhizaini anohwina A' Design Award yeSirivha anobatanidza kusika zvinhu zvitsva nedhizaini yepamusoro, uye anosarudzwa nedare guru revatongi se mabasa epamusoro muzvikamu zvawo, mushure meongororo yezvidzidzo yakarurama, inotevedza tsika dzakanaka, yakavakirwa pakukodzera kwebasa uye yakazvimirira, umo mabasa akapinzwa anovhoterwa pachitevedzwa ongororo inoitwa nedzimwe nyanzvi dzisingazivi mazita evagadziri, pachishandiswa zviyero zvekuongorora zvakatarwa kare uye zvinowanikwa kune veruzhinji.
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Unyanzvi hwepamusoro mudhizaini hwezuva
Mugadziri weZuva Zuva nezuva A' Design Award inoratidza mugadziri ane tarenda guru anogadzira madhizaini, zvigadzirwa, mapurojekiti nezvivakwa zvitsva zvine pfungwa dzake pachake, seMugadziri weZuva. Nhasi, tinofara kukuratidzai mumwe wevagadziri vepamusoro-soro pasi rose, ane madhizaini anoumba maonero nemararamiro edu munyika.
Hurukuro yeDhizaini yeZuva Verengai hurukuro itsva pamusoro pedhizaini, kusika, tekinoroji nekuvandudza pakati pevatori venhau dzedhizaini nevagadziri, vagadziri vezvivakwa nevatungamiriri vemhando vane mukurumbira pasi rose. Zivai kuti vagadziri nemhando dzakahwina A' Design Award vanounza sei unyanzvi hwakasarudzika mudhizaini.
Chikwata cheDhizaini cheZuva Zuva nezuva A' Design Award inoratidza chikwata chedhizaini chakasarudzika, chakahwina mibairo uye chine unyanzvi hwekusika nekuvandudza, seChikwata cheDhizaini cheZuva. Ongororai mapurojekiti asati amboitwa uye ane unyanzvi hukuru mumagadzirirwo ezvivakwa, dhizaini yakanaka, fashoni, dhizaini yemifananidzo nehurongwa hwedhizaini, kubva kuzvikwata zvepamusoro pasi rose.
Dhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza purojekiti yedhizaini yakasarudzika inoratidza unyanzvi hwepamusoro seDhizaini yeZuva. Nhasi, tinofara zvikuru kuratidza dhizaini inoshamisa yakahwina mubairo, inounza shanduko yakanaka kuburikidza neunyanzvi hwayo hwepamusoro.
Shasha yeDhizaini yeZuva Shasha yeDhizaini yeZuva, inosarudzwa ne A' Design Award & Competition, inopa rukudzo kuvagadziri vane mukurumbira vanoita kuti nyika yedu ive nani kuburikidza nezvigadzirwa nemapurojekiti avo epamusoro anobatsira nekusimudzira vanhu. Ongororai miunganidzwa yemabasa evagadziri vepamusoro pasi rose, vagadziri vezvivakwa vane mukurumbira nevagadziri vanounza zvitsva.
Mugadziri Anotariswa weZuva Zuva nezuva A' Design Award & Competition inopa mukana wakasarudzika kumugadziri ane unyanzvi hunoshamisa, mugadziri wezvivakwa ane mukurumbira, mutungamiriri wezvekusika kana munhu anounza zvitsva, seMugadziri Anotariswa weZuva. Mabasa avo anosarudzwa nekukodzera kwawo semienzaniso inoshamisa yedhizaini yakanaka. Ongororai miunganidzwa yemadhizaini akahwina mibairo.
Pfungwa yeDhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza pfungwa yedhizaini ine unyanzvi hukuru hwekuvandudza kana zano rekusika rinoratidza kufunga kutsva nemhinduro dzinoshanda, sePfungwa yeDhizaini yeZuva. Ongororai pfungwa dzinoshamisa dzakahwina mibairo, nzira itsva dzekuita zvinhu nezviratidzo zveramangwana zvinokurudzira kubva pasi rose.
Mhando yeDhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza mhando yakasarudzika inokoshesa dhizaini seMhando yeDhizaini yeZuva, ichiongorora kuzivikanwa kwayo, chiono chayo chekusika, zvigadzirwa nemapurojekiti emakambani nemasangano anounza zvitsva. Zivai mhando dzakahwina mibairo nemadhizaini adzo makuru.
Maitiro eDhizaini eZuva Zuva nezuva A' Design Award & Competition inoongorora maitiro matsva edhizaini seMaitiro eDhizaini eZuva, ichiratidza zvitaera zviri kusimukira, maonero erunako ari kuchinja nenzira itsva dzekusika mumagadzirirwo ezvivakwa, fashoni, umhizha, mifananidzo, zvigadzirwa nezvimwe zvakawanda. Zivai maitiro matsva edhizaini nhasi.
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