Use It Outdoor Campaign
Pancho González
Mamanu Fa'alauiloa Use It Outdoor Campaign e Pancho González Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing.
Manumalo i le A' Design Award
O le Use It Outdoor Campaign na saunia e Pancho González o se galuega manumalo o le Fa'ailoga A' mo le Mamanu o Fa'alauiloa, Maketiina ma Feso'ota'iga. Na maua e le Use It Outdoor Campaign le A' Design Award i le 2020 ma ua fa'aalia i le Design Award Winners fa'atasi ma isi mamanu mata'ina. Maimoa i auiliiliga o le poloketi, iloa isi galuega a Pancho González ma silasila pe aiseā e iloga ai i le tauvaga le mamanu Use It Outdoor Campaign.
E uiga i le Use It
Mamanu Fa'alauiloa Use It Outdoor Campaign e Pancho González Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing. Ua maua e le Use It le A' Design Award i le tulaga U'amea, o se tulaga fa'aaloalogia o le A' Design Award & Competition. O mamanu i le tulaga U'amea e fa'aalia ai manatu mautu ma mamanu fa'apolofesa. E filifilia e se vaega tele o fa'amasino mo le lomia fa'atasi ma galuega manumalo i fa'ailoga, pe a mae'a se iloiloga fa'aa'oa'oga e tonu, tausisia amioga tatau, fa'avae i le agava'a ma tuto'atasi. E palotaina galuega ua tauva e ala i iloiloga a tagata tomai tutusa e lē fa'ailoaina ai igoa o ē e ana galuega, e tusa ma ta'iala o iloiloga ua uma ona fa'atulaga ma avanoa i tagata lautele.
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Mamanu Sili o le Aso
Tagata Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se tagata mamanu e matuā talenia i le fatuina o mamanu, oloa, poloketi ma galuega tusiata fale e ulua'i fatu ma fou ona manatu, e avea ma Tagata Mamanu o le Aso. I le asō, matou te fiafia e fa'ailoa atu se tasi o tagata mamanu silisili o le lalolagi, o ana mamanu e suia ai le auala tatou te ola ma iloa ai le lalolagi.
Fa'atalanoaga o Mamanu o le Aso Faitau fa'atalanoaga ma talanoaga aupito lata mai i mamanu, fatufatua'i, tekinolosi ma fa'afouga, i le va o tusitala o mamanu ma tagata mamanu, tusiata fale ma pule o fa'ailoga tau pisinisi ua ta'uta'ua i le lalolagi. Iloa le auala e ausia ai e tagata mamanu ma fa'ailoga tau pisinisi ua manumalo i le A' Design Award le silisili mata'ina o mamanu.
'Au Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se 'au iloga ua manumalo i fa'ailoga, e fatufatua'i ma fa'afouina manatu, e avea ma 'Au Mamanu o le Aso. Su'esu'e galuega e matuā tulaga ese ma fatufatua'i i tusiata fale, mamanu lelei, tifiga, mamanu fa'akalafi ma fuafuaga fa'ata'atia o mamanu, mai 'au mamanu ta'imua i le lalolagi atoa.
Mamanu o le Aso O aso ta'itasi e filifilia ai e le A' Design Award & Competition se poloketi fa'apitoa e fa'aalia ai le silisili o mamanu e avea ma Mamanu o le Aso. I le asō, matou te fiafia tele e fa'aalia se mamanu mata'ina ua manumalo i se fa'ailoga ma ua aumaia se suiga lelei e ala i lona mamanu silisili.
Matai iloga o Mamanu o le Aso E filifilia e le A' Design Award & Competition le Matai iloga o Mamanu o le Aso e fa'amatilatila ai tagata mamanu ua iloga lo latou sao i le fa'aleleia o lo tatou lalolagi e ala i oloa ma poloketi silisili e manuia ma aga'i ai i luma le sosaiete. Su'esu'e aoina o galuega a tagata mamanu o le vasega silisili o le lalolagi, tusiata fale ta'uta'ua ma tagata e fatuina mea fou.
Tagata Mamanu Fa'apitoa o le Aso O aso ta'itasi e fa'amatilatila ai e le A' Design Award & Competition se tagata mamanu tulaga ese, se tusiata fale ta'uta'ua, se ta'ita'i fatufatua'i po'o se tagata e fatuina mea fou, e avea ma Tagata Mamanu Fa'apitoa o le Aso. Ua filifilia galuega a lenei tagata e tusa ma le agava'a e fai ma fa'ata'ita'iga mata'ina o mamanu lelei. Su'esu'e aoina o mamanu manumalo i fa'ailoga.
Manatu o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se manatu mamanu e matuā fou po'o se manatu fa'avae fatufatua'i e fa'aalia ai mafaufauga ulua'i fatu ma fofo aogā, e avea ma Manatu o Mamanu o le Aso. Su'esu'e manatu fa'avae ofoofogia ua manumalo i fa'ailoga, auala fou ma va'aiga mamao fa'aosofia loto mai le lalolagi atoa.
Fa'ailoga Tau Pisinisi o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se fa'ailoga tau pisinisi iloga e fa'amuamua mamanu, e avea ma Fa'ailoga Tau Pisinisi o Mamanu o le Aso. E su'esu'e ai lona fa'asinomaga, va'aiga mamao fatufatua'i, oloa ma poloketi fa'alapotopotoga a pisinisi ma fa'alapotopotoga e fa'afouina manatu. Iloa fa'ailoga tau pisinisi manumalo i fa'ailoga ma a latou mamanu silisili.
Ta'iala Fou o Mamanu o le Aso O aso ta'itasi e su'esu'e ai e le A' Design Award & Competition se ta'iala fou ulua'i fatu i mamanu, e avea ma Ta'iala Fou o Mamanu o le Aso. E fa'aalia ai sitaili o lo'o tula'i mai, suiga i manatu o le matagofie ma auala fou o le fatufatua'i i tusiata fale, tifiga, faatufugaga, ata fa'akalafi, oloa ma isi lava matata. Iloa ta'iala aupito lata mai o mamanu i le asō.
Ua e sauni e iloa oe i le lalolagi atoa?
Fa'atū lau mamanu i le asō mo le A' Design Awards ma ia aofia fa'atasi ma mamanu silisili o le lalolagi i le Design Award Winners.
Fa'atū Nei