Lays Heartwork Campaign
PepsiCo Design and Innovation
Willachiy Kamay Lays Heartwork Campaign ruwaq: PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Premiota llalliq: Qullqi A' Design Award
Lays Heartwork Campaign nisqa diseño, ruwaqnin PepsiCo Design and Innovation, kay premiopa llalliqnin kachkan: A' Willachiy, Rantichiy, Rimachiy Kamay Yupaychay. Lays Heartwork Campaign nisqaqa 2021 watapi kay premiota chaskirqan: Qullqi A' Design Award, hinaspa Design Award Winners nisqapi huk qhawarinapaq hina diseñokunawan kuska rikuchisqa kachkan. Proyectopa sut’inchayninkunata qhawariy, kay ruwaqpa huk llamk’ayninkunatapas riqsiy: PepsiCo Design and Innovation, hinaspa kay diseñopa imarayku hukkunamanta sapaq kayninta yachay: Lays Heartwork Campaign.
Kay diseñomanta: Lays Heartwork
Willachiy Kamay Lays Heartwork Campaign ruwaq: PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Lays Heartwork nisqa diseñoqa kay premiota chaskirqan: Qullqi A' Design Award, A' Design Award & Competition nisqapi hatun riqsichiy. Qullqi A' Design Award nisqa premiota chaskiq diseñokunaqa musuq yuyay paqarichiyta ñawparisqa diseñowan huñunku; hatun juradom llalliqkunata akllan, sapa t’aqapi sumaq rurasqa llamk’aykuna kasqankurayku. Chanin, chiqap, llamk’aypa allin kayninman sayasqa hinaspa mana sayapakuspa yachaywan qhawapasqam kanku; llallinapaq qillqachisqa proyectokuna masinkunaq sutinkunata mana riqsispa qhawapayninman sayakuspa akllasqa kanku, ñawpaqmantaraq takyachisqa hinaspa llapanpaq kichasqa chaninchay tupukunawan.
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Kunan P’unchawpa Ancha Allin Diseñon
Kunan P’unchawpa Diseño Ruwaq Sapa p’unchaw A' Design Award nisqaqa kikinmanta paqarichisqa hinaspa musuqyachiq diseñokunata, rurasqakunata, proyectokunata hinaspa wasichayta kamaq ancha yachaysapa diseño ruwaqta Kunan P’unchawpa Diseño Ruwaq hinata rikuchin. Kunanqa kusisqam pachantinpa aswan allin diseño ruwaqninkunamanta hukninta riqsichiyku; diseñonkunaqa imayna pachata kawsasqanchikta tikran.
Kunan P’unchawpa Diseño Rimanakuy Diseñomanta willakuqkunawan hinaspa pachantinpi riqsisqa diseño ruwaqkunawan, wasi kamachiqkunawan, marca kamachiqkunawan rurasqa qhipa tapunakuykunata hinaspa rimanakuykunata ñawinchay, diseño, kamay atiy, tecnología hinaspa musuqyachiymanta. A' Design Award premiota llalliq diseño ruwaqkuna hinaspa marcakuna imayna ancha allin diseñota rurasqankuta yachay.
Kunan P’unchawpa Diseño Huñun Sapa p’unchaw A' Design Award nisqaqa huk sapaq, premiasqa, musuqyachiq hinaspa kamay atiyniyuq diseño huñuta Kunan P’unchawpa Diseño Huñun hinata rikuchin. Pachantinpa aswan allin diseño huñunkunaq kikinmanta paqarichisqa hinaspa ancha kamay atiyniyuq wasichay, allin diseño, p’acha diseño, siq’isqa diseño hinaspa diseño ñan wakichiy proyectonkunata riqsiy.
Kunan P’unchawpa Diseño Sapa p’unchaw A' Design Award & Competition nisqaqa diseñopa ancha allin kayninta rikuchiq sapaq proyectota Kunan P’unchawpa Diseño hinata rikuchin. Kunanqa kusisqam huk ancha allin premiasqa diseñota rikuchiyku; diseñonpa sumaq kayninwan allin tikrayta paqarichin.
Kunan P’unchawpa Yupaychasqa Diseño Ruwaq A' Design Award & Competition nisqapa akllasqan, Kunan P’unchawpa Yupaychasqa Diseño Ruwaq nisqaqa hatun yupaychayniyuq diseño ruwaqkunata riqsichin; ancha allin rurasqankunawan hinaspa proyectonkunawan pachanchikta allinyachinku, llaqtakunata yanapaspa hinaspa ñawpaqman apaspa. Pachantinpi riqsisqa diseño ruwaqkunaq, ancha riqsisqa wasi kamachiqkunaq hinaspa musuqyachiqkunaq diseño llamk’ay huñunkunata qhawariy.
Kunan P’unchawpa Qhawarichisqa Diseño Ruwaq Sapa p’unchaw A' Design Award & Competition nisqaqa huk chiqap sapaq diseño ruwaqta, ancha riqsisqa wasi kamachiqta, kamay atiyniyuq pusaqta utaq musuqyachiqta Kunan P’unchawpa Qhawarichisqa Diseño Ruwaq hinata riqsichin. Llamk’ayninkunaqa allin kayninkuman hina akllasqa kanku, allin diseñopa ancha allin rikuchinankuna kasqankurayku. Premiasqa diseño llamk’ay huñunkunata qhawariy.
Kunan P’unchawpa Diseño Yuyay Sapa p’unchaw A' Design Award & Competition nisqaqa ancha musuqyachiq diseño yuyayta utaq kamay atiyniyuq umanchayta Kunan P’unchawpa Diseño Yuyay hinata rikuchin; kikinmanta paqarichisqa yuyayta hinaspa ruraypi yanapaq allichaykunata qhawarichin. Pachantinpim musphachiq premiasqa umanchaykunata, musuq ruray ñankunata hinaspa kallpachaq ñawpaq qhawaykunata riqsiy.
Kunan P’unchawpa Diseño Marca Sapa p’unchaw A' Design Award & Competition nisqaqa diseñota ñawpaqman apaq sapaq marcata Kunan P’unchawpa Diseño Marca hinata rikuchin. Musuqyachiq empresakunaq hinaspa kurumkunaq kikin kayninta, kamay atiyniyuq qhawariyninta, rurasqankunata hinaspa kurum proyectonkunata riqsichin. Premiasqa marcakunata hinaspa hatun diseñonkunata riqsiy.
Kunan P’unchawpa Diseño Puririynin Sapa p’unchaw A' Design Award & Competition nisqaqa kikinmanta paqarimuq diseño puririyta Kunan P’unchawpa Diseño Puririynin hinata qhawarin. Wasichaypi, p’acha diseñopi, artepi, siq’isqa diseñopi, rurasqakunapi hinaspa huk t’aqakunapi paqarimuq rikch’aykunata, tikrakuq sumaq kayta hinaspa kamay atiypa musuq ñanninkunata rikuchin. Kunan diseñopa qhipa puririyninkunata riqsiy.
Pachantinpi riqsichikunapaq wakichisqachu kachkanki?
Kunan diseñoykita A' Design Awards nisqaman llallinapaq qillqachiy hinaspa Design Award Winners nisqapi pachantinpa aswan allin diseñonkunawan kuska kachun.
Kunan Qillqachiy