Doritos Rainbow Digital Campaign
Dennis Furniss
Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Doritos Rainbow Digital Campaign ndi Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.
Yopambana mphoto ya A' Design Award ya Golide
Ntchito yotchedwa Doritos Rainbow Digital Campaign, yopangidwa ndi Dennis Furniss, ndi yopambana pa mphoto ya Mphotho ya A' ya Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana. Ntchito yotchedwa Doritos Rainbow Digital Campaign inalandira A' Design Award ya Golide mu 2021 ndipo ikuonetsedwa pa Design Award Winners pakati pa mapangidwe ena apamwamba. Dziwani tsatanetsatane wa pulojekitiyi, pezani ntchito zina zopangidwa ndi Dennis Furniss ndipo muone chifukwa chake kapangidwe ka ntchito yotchedwa Doritos Rainbow Digital Campaign kamapambana pa mpikisano.
Za ntchito yotchedwa Doritos Rainbow
Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Doritos Rainbow Digital Campaign ndi Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing. Ntchito yotchedwa Doritos Rainbow inalandira mphoto iyi: A' Design Award ya Golide, yomwe ndi imodzi mwa mphoto zapamwamba kwambiri pa A' Design Award & Competition. Mapangidwe opambana mphoto ya A' Design Award ya Golide amaphatikiza malingaliro oyambirira olimba ndi luso lapamwamba pa kupanga zatsopano, ndipo amasankhidwa ndi gulu lalikulu la oweruza ngati ntchito zapadera m'magulu awo, pambuyo pa kuunika kwa akatswiri komwe kumachitika mwachilungamo, mosakondera aliyense, potengera luso la ntchito komanso popanda tsankho, pamene ntchito zotumizidwa zimavoteredwa kudzera mu kuunika kwa akatswiri anzawo popanda kudziwa eni ntchito, motsatira miyezo yokhazikitsidwa kale ndi yopezeka kwa anthu onse.
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Kupambana pa Kapangidwe kwa Tsikuli
Wopanga wa Tsikuli Tsiku lililonse A' Design Award imaonetsa wopanga waluso kwambiri amene amapanga mapangidwe, zinthu, mapulojekiti ndi zomangamanga zoyambirira ndi zatsopano ngati Wopanga wa Tsikuli. Lero, ndife okondwa kukusonyezani mmodzi mwa opanga apamwamba kwambiri padziko lonse amene mapangidwe awo amasintha mmene timaonera ndi kukhalira m'dziko.
Kucheza za Kapangidwe kwa Tsikuli Werengani zokambirana zaposachedwa za kapangidwe, luso lopanga, ukadaulo ndi kuyambitsa zatsopano pakati pa atolankhani a kapangidwe ndi opanga, akatswiri a zomangamanga ndi oyang'anira maburandi otchuka padziko lonse. Dziwani mmene opanga ndi maburandi opambana A' Design Award amakwanitsira luso lapamwamba pa kapangidwe.
Gulu la Opanga la Tsikuli Tsiku lililonse A' Design Award imaonetsa gulu lapadera la opanga lopambana mphoto, la luso ndi malingaliro atsopano, ngati Gulu la Opanga la Tsikuli. Onani mapulojekiti oyambirira ndi aluso kwambiri a zomangamanga, kapangidwe kabwino, mafashoni, zithunzi ndi njira zokonzekera kapangidwe ochokera kwa magulu otsogola a opanga padziko lonse.
Kapangidwe ka Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa pulojekiti yapadera yosonyeza luso lapamwamba la kapangidwe ngati Kapangidwe ka Tsikuli. Lero, ndife okondwa kwambiri kuonetsa kapangidwe kapamwamba kopambana mphoto kamene kabwino kake kamabweretsa kusintha kothandiza.
Katswiri Wotchuka wa Kapangidwe wa Tsikuli Katswiri Wotchuka wa Kapangidwe wa Tsikuli, wosankhidwa ndi A' Design Award & Competition, amaunikira opanga odziwika kwambiri amene amapangitsa dziko lathu kukhala labwino ndi zinthu ndi mapulojekiti awo apamwamba othandiza anthu ndi kupititsa patsogolo moyo wawo. Onani magulu a ntchito za opanga apamwamba padziko lonse, akatswiri otchuka a zomangamanga ndi oyambitsa zatsopano.
Wopanga Wounikiridwa wa Tsikuli Tsiku lililonse A' Design Award & Competition imaunikira wopanga wapadera kwambiri, katswiri wotchuka wa zomangamanga, mtsogoleri wa zaluso kapena woyambitsa zatsopano ngati Wopanga Wounikiridwa wa Tsikuli. Ntchito zawo zimasankhidwa potengera luso lake ngati chitsanzo chapamwamba cha kapangidwe kabwino. Onani magulu a ntchito za kapangidwe zopambana mphoto.
Lingaliro la Kapangidwe la Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa lingaliro latsopano kwambiri la kapangidwe kapena maganizo aluso osonyeza kuganiza koyambirira ndi njira zothandiza zothetsera mavuto ngati Lingaliro la Kapangidwe la Tsikuli. Onani malingaliro odabwitsa opambana mphoto, njira zatsopano ndi masomphenya olimbikitsa ochokera padziko lonse.
Burandi ya Kapangidwe ya Tsikuli Tsiku lililonse A' Design Award & Competition imaonetsa burandi yolemekezeka yotsogozedwa ndi luso la kapangidwe ngati Burandi ya Kapangidwe ya Tsikuli. Imafufuza zomwe zimazindikiritsa burandiyo, masomphenya ake aluso, zinthu zake ndi mapulojekiti a makampani ndi mabungwe oyambitsa zatsopano. Dziwani maburandi opambana mphoto ndi mapangidwe awo apamwamba.
Njira Yatsopano ya Kapangidwe ya Tsikuli Tsiku lililonse A' Design Award & Competition imafufuza njira yoyambirira ya kapangidwe ngati Njira Yatsopano ya Kapangidwe ya Tsikuli. Imaonetsa masitayelo obwera, kusintha kwa maonekedwe okongola ndi njira zatsopano zaluso mu zomangamanga, mafashoni, zaluso, zithunzi, zinthu ndi zina. Dziwani njira zaposachedwa za kapangidwe lero.
Mwakonzeka kudziwika padziko lonse?
Sankhani kapangidwe kanu lero kuti kapikisane pa A' Design Awards ndi kutenga malo anu pakati pa mapangidwe abwino koposa padziko lonse pa Design Award Winners.
Sankhani Tsopano