Lays Heartwork Campaign
PepsiCo Design and Innovation
Publicitas Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Praemio ornatum: A' Design Award Argenteum
Opus “Lays Heartwork Campaign”, cuius auctor est PepsiCo Design and Innovation, numeratur inter victores certaminis “A' Praemium Designationis Publicitatis, Mercaturae et Communicationis”. Opus “Lays Heartwork Campaign” praemium “A' Design Award Argenteum” anno 2021 adeptum est atque in commentariis “Design Award Winners” inter alia opera insignia exhibetur. Explorate singula operis, reperite alia opera eiusdem auctoris (PepsiCo Design and Innovation) et videte cur opus “Lays Heartwork Campaign” ab operibus aemulis distinguatur.
De opere “Lays Heartwork”
Publicitas Lays Heartwork Campaign — PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Opus “Lays Heartwork” praemium “A' Design Award Argenteum” adeptum est, insignem honoris gradum in certamine A' Design Award & Competition. Opera praemio “A' Design Award Argenteum” ornata coniungunt cogitandi sollertiam cum provecta arte designandi; a magno iudicum collegio seliguntur ut opera egregiae qualitatis in propriis generibus, post aequam, iustam, meritis fundatam et sine partium studio factam aestimationem academicam, in qua incepta nominata suffragia accipiunt per recognitionem anonymam a paribus factam ex normis aestimandi antea statutis et publice accessibilibus.
Alia opera; auctor: PepsiCo Design and Innovation
Alia opera eiusdem generis: Publicitas
Praestantia artis designandi diei
Artifex diei Quotidie A' Design Award artificem magni ingenii, qui opera, res, incepta et architecturam originalia et nova creat, ut Artificem diei proponit. Hodie libenter vobis unum ex praestantissimis mundi artificibus exhibemus, cuius opera rationem qua mundum experimur conformant.
Colloquium de arte designandi diei Legite recentissima colloquia et sermones de arte designandi, ingenio creativo, technologia et innovatione inter diurnarios artis designandi et artifices, architectos atque moderatores notarum mercatoriarum toto orbe notos. Cognoscite quomodo artifices et notae mercatoriae praemio A' Design Award ornati eximiam praestantiam artis designandi consequantur.
Grex artificum diei Quotidie A' Design Award insignem artificum gregem praemiatum, novatorem et ingeniosum ut Gregem artificum diei proponit. Explorate opera maxime originalia et ingeniosa in architectura, bona arte designandi, vestium arte, arte graphica et consiliis designandi, a praestantissimis gregibus totius orbis creata.
Magister artis designandi diei Magister artis designandi diei, a certamine A' Design Award & Competition electus, artifices celeberrimos illustrat, qui mundum meliorem reddunt rebus et inceptis praestantibus, societati utilibus eiusque progressum foventibus. Explorate collectiones operum artificum clarissimorum, architectorum celebrium et novatorum.
Artifex illustris diei Quotidie A' Design Award & Competition artificem vere eximium, architectum celebrem, ducem ingenii creativi vel novatorem ut Artificem illustrem diei in lucem profert, cuius opera ex meritis electa sunt tamquam egregium bonae artis designandi exemplum. Explorate collectiones operum praemiatorum.
Consilium artis designandi diei Quotidie A' Design Award & Competition consilium artis designandi maxime novum vel cogitatum ingeniosum, quod mentem originalem et solutiones usu efficaces ostendit, ut Consilium artis designandi diei proponit. Explorate mira consilia praemiata, rationes sollertes et visiones ad creandum incitantes ex toto orbe.
Nota artis designandi diei Quotidie A' Design Award & Competition insignem notam mercatoriam arte designandi ductam ut Notam artis designandi diei proponit, explorans indolem propriam, visionem creativam, res et incepta corporata societatum atque institutorum novatorum. Reperite notas mercatorias praemiatas earumque praeclara opera.
Nova ratio designandi diei Quotidie A' Design Award & Competition originalem inclinationem artis designandi ut Novam rationem designandi diei explorat, proponens formas emergentes, rationes pulchritudinis mutantes et novas vias creandi in architectura, vestium arte, arte, re graphica, rebus fabricatis aliisque ambitus. Reperite hodie recentissimas rationes designandi.
Parati estis per orbem innotescere?
Proponite hodie opus vestrum certamini A' Design Award et locum inter optima mundi opera in commentariis “Design Award Winners” obtinete.
Proponite nunc