Doritos Rainbow Digital Campaign
Dennis Furniss
Afeṣṣel n Uselɣu, Azuzen d Teywalt Doritos Rainbow Digital Campaign sɣur Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.
Afeṣṣel i yewwin A' Design Award n wureɣ
Afeṣṣel Doritos Rainbow Digital Campaign sɣur Dennis Furniss d abrid ɣer rbbeḥ deg Arraz A' n Ufeṣṣel n Uselɣu, Azuzen d Teywalt. Afeṣṣel Doritos Rainbow Digital Campaign yewwi arraz A' Design Award n wureɣ deg useggas 2021, u yettwasken-d ɣef usmel Design Award Winners gar yifeṣṣilen-nniḍen yufraren. Walit talqayt n usenfar, afet-d leqdicat-nniḍen sɣur Dennis Furniss, u walit ayɣer afeṣṣel Doritos Rainbow Digital Campaign yuli gar yifeṣṣilen i t-ittnaharen.
Ɣef ufeṣṣel Doritos Rainbow
Afeṣṣel n Uselɣu, Azuzen d Teywalt Doritos Rainbow Digital Campaign sɣur Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing. Afeṣṣel Doritos Rainbow yewwi arraz A' Design Award n wureɣ, yiwen seg yiswiren unnigen akk n uselmed n wazal deg A' Design Award & Competition. Ifeṣṣilen i yewwin arraz A' Design Award n wureɣ sdukkulen timiḍranin ineṣliyen iǧehden d tiferni deg usnulfu. Tefren-iten-d tesqamut tameqqrant n yimsekyaden d leqdicat tufrinin deg taggayin-nsen, seld askazal asdawan aɣezfan, ameɛḍul, ibedden ɣef wazal n leqdic, war aḥabi, ideg leqdicat yettwasumren ttwafranen s tefrant s ttawil n usenqed udriɣ sɣur imtawa, war ma yella usenqad yeẓra isem n umeskar, s yisefran n uskazal yellan yakan, i izemren ad yeẓr yal yiwen.
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Tiferni n ufeṣṣel n wass
Amfeṣṣel n wass Yal ass, A' Design Award yesskan-d amfeṣṣel yesɛan tawtilt tameqqrant, i d-yesnulfuyen ifeṣṣilen, ifarisen, isenfaren d tsegda tineṣliyin d timaynutin, d Amfeṣṣel n wass. Ass-a, nefṛeḥ ad awen-d-nessisen yiwen seg yimfeṣṣilen yufraren n umaḍal, i ibeddlen s yifeṣṣilen-nsen amek nettidir amaḍal.
Adiwenni n ufeṣṣel n wass Ɣret idiwenniyen d yimeslayen ineggura ɣef ufeṣṣel, asnulfu, tatiknulujit d umaynut, gar yineɣmasen n ufeṣṣel d yimfeṣṣilen, isegdayen d yimsefraken n tecraḍ yettwassnen deg umaḍal. Issinet amek imfeṣṣilen d tecraḍ i yewwin A' Design Award ssiwiḍen ɣer tiferni tufrint n ufeṣṣel.
Tarbaɛt n ufeṣṣel n wass Yal ass, A' Design Award yesskan-d tarbaɛt n ufeṣṣel tufrint, i yewwin arrazen, yettsnulfuyen, d Tarbaɛt n ufeṣṣel n wass. Sniremt isenfaren ineṣliyen iččuren d asnulfu deg tsegda, ufeṣṣel yelhan, lbaḍna, ufeṣṣel udlif d tesnarrayt n ufeṣṣel, sɣur tirbaɛin n ufeṣṣel yufraren deg umaḍal meṛṛa.
Asalas n ufeṣṣel n wass Asalas n ufeṣṣel n wass, i yefren A' Design Award & Competition, yesskan-d imfeṣṣilen yuɣalen d isulas, i yerran amaḍal-nneɣ d amkan yelhan s yifarisen d yisenfaren-nsen yufraren, i inefɛen timetti u yessnernayen-tt. Sniremt ikaramen n leqdicat n yimfeṣṣilen n uswir agreɣlan, n yisegdayen yettwassnen d yimsnulfuyen.
Amfeṣṣel yettwafernen n wass Yal ass, A' Design Award & Competition yesskan-d amfeṣṣel ufrin s tidet, asegday yettwassnen, amezwaru deg usnulfu neɣ amsnulfu, i yettwafernen leqdic-is ilmend n wazal-is d amedya ufrin n ufeṣṣel yelhan, d Amfeṣṣel yettwafernen n wass. Sniremt ikaramen n leqdicat n ufeṣṣel i yewwin arrazen.
Tikti n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d tikti n ufeṣṣel tamaynut s waṭas neɣ tamiḍrant n usnulfu, i d-yessbanayen axemmem aneṣli d tifratin i izemren ad ttwasqedcent, d Tikti n ufeṣṣel n wass. Sniremt timiḍranin tifrinin i yewwin arrazen, tarrayin n usnulfu d tmuɣliwin yettawin-d asiweḥ, seg umaḍal meṛṛa.
Ticreḍt n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d ticreḍt tufrint i yerran afeṣṣel d ul n leqdic-is, d Ticreḍt n ufeṣṣel n wass, s usnirem n tmagit, n tmuɣli n usnulfu, n yifarisen d yisenfaren n tkebbanin d tuddsiwin yettsnulfuyen. Afet-d ticraḍ i yewwin arrazen d yifeṣṣilen-nsent imeqqranen.
Tameɣrut n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesnirem tameɣrut taneṣlit n ufeṣṣel, d Tameɣrut n ufeṣṣel n wass, s uskan n yiɣunab i d-yettbanen, n ccbaḥa yettbeddilen d tnila timaynutin n usnulfu deg tsegda, lbaḍna, taẓuri, udlif, ifarisen d taɣulin-nniḍen. Afet-d ass-a timeɣriwin tineggura n ufeṣṣel.
Twejdem ad yettwassen wazal-nnwen deg umaḍal?
Sutret ass-a arraz i ufeṣṣel-nnwen deg A' Design Awards, u awit amkan-nnwen gar yifeṣṣilen yufraren n umaḍal ɣef usmel Design Award Winners.
Sutret arraz tura