Lays Heartwork Campaign
PepsiCo Design and Innovation
Afeṣṣel n Uselɣu, Azuzen d Teywalt Lays Heartwork Campaign sɣur PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork.
Afeṣṣel i yewwin A' Design Award n lfeṭṭa
Afeṣṣel Lays Heartwork Campaign sɣur PepsiCo Design and Innovation d abrid ɣer rbbeḥ deg Arraz A' n Ufeṣṣel n Uselɣu, Azuzen d Teywalt. Afeṣṣel Lays Heartwork Campaign yewwi arraz A' Design Award n lfeṭṭa deg useggas 2021, u yettwasken-d ɣef usmel Design Award Winners gar yifeṣṣilen-nniḍen yettbanen. Sniremt talqayt n usenfar, afet-d leqdicat-nniḍen sɣur PepsiCo Design and Innovation, u walit ayɣer afeṣṣel Lays Heartwork Campaign yemgarad ɣef yifeṣṣilen i t-ittnaharen.
Ɣef ufeṣṣel Lays Heartwork
Afeṣṣel n Uselɣu, Azuzen d Teywalt Lays Heartwork Campaign sɣur PepsiCo Design and Innovation Lays Heartwork is an advertising campaign created for the Lays brand during the Covid-19 pandemic. The campaign thanks the people who work behind the scenes within the Lays value chain, including farmers, factory workers, truck drivers, retailers and delivery workers. Bright and optimistic colors are combined with direct messages of gratitude across the pack design. Each pack becomes a tribute to community workers who are rarely thanked in person. The intent is to show that such daily work is not only hard work, it is heartwork. Afeṣṣel Lays Heartwork yewwi arraz A' Design Award n lfeṭṭa, aswir ufrin n uselmed n wazal deg A' Design Award & Competition. Ifeṣṣilen i yewwin arraz A' Design Award n lfeṭṭa sdukkulen tarrayt n usnulfu n tiktiwin d ufeṣṣel yennernan. Tefren-iten-d tesqamut tameqqrant n yimsekyaden d leqdicat yesɛan taɣara ɛlayen deg taggayin-nsen, seld askazal asdawan aɣezfan, ameɛḍul, ibedden ɣef wazal n leqdic, war aḥabi, ideg isenfaren i arraz ttwafranen s tefrant s ubrid n usenqed udriɣ sɣur imtawa, war ma yella usenqad yeẓra isem n umeskar, s yisefran n uskazal yellan yakan, i izemren ad yeẓr yal yiwen.
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Tiferni n ufeṣṣel n wass
Amfeṣṣel n wass Yal ass, A' Design Award yesskan-d amfeṣṣel yesɛan tawtilt tameqqrant, i d-yesnulfuyen ifeṣṣilen, ifarisen, isenfaren d tsegda tineṣliyin d timaynutin, d Amfeṣṣel n wass. Ass-a, nefṛeḥ ad awen-d-nessisen yiwen seg yimfeṣṣilen yufraren n umaḍal, i ibeddlen s yifeṣṣilen-nsen amek nettidir amaḍal.
Adiwenni n ufeṣṣel n wass Ɣret idiwenniyen d yimeslayen ineggura ɣef ufeṣṣel, asnulfu, tatiknulujit d umaynut, gar yineɣmasen n ufeṣṣel d yimfeṣṣilen, isegdayen d yimsefraken n tecraḍ yettwassnen deg umaḍal. Issinet amek imfeṣṣilen d tecraḍ i yewwin A' Design Award ssiwiḍen ɣer tiferni tufrint n ufeṣṣel.
Tarbaɛt n ufeṣṣel n wass Yal ass, A' Design Award yesskan-d tarbaɛt n ufeṣṣel tufrint, i yewwin arrazen, yettsnulfuyen, d Tarbaɛt n ufeṣṣel n wass. Sniremt isenfaren ineṣliyen iččuren d asnulfu deg tsegda, ufeṣṣel yelhan, lbaḍna, ufeṣṣel udlif d tesnarrayt n ufeṣṣel, sɣur tirbaɛin n ufeṣṣel yufraren deg umaḍal meṛṛa.
Asalas n ufeṣṣel n wass Asalas n ufeṣṣel n wass, i yefren A' Design Award & Competition, yesskan-d imfeṣṣilen yuɣalen d isulas, i yerran amaḍal-nneɣ d amkan yelhan s yifarisen d yisenfaren-nsen yufraren, i inefɛen timetti u yessnernayen-tt. Sniremt ikaramen n leqdicat n yimfeṣṣilen n uswir agreɣlan, n yisegdayen yettwassnen d yimsnulfuyen.
Amfeṣṣel yettwafernen n wass Yal ass, A' Design Award & Competition yesskan-d amfeṣṣel ufrin s tidet, asegday yettwassnen, amezwaru deg usnulfu neɣ amsnulfu, i yettwafernen leqdic-is ilmend n wazal-is d amedya ufrin n ufeṣṣel yelhan, d Amfeṣṣel yettwafernen n wass. Sniremt ikaramen n leqdicat n ufeṣṣel i yewwin arrazen.
Tikti n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d tikti n ufeṣṣel tamaynut s waṭas neɣ tamiḍrant n usnulfu, i d-yessbanayen axemmem aneṣli d tifratin i izemren ad ttwasqedcent, d Tikti n ufeṣṣel n wass. Sniremt timiḍranin tifrinin i yewwin arrazen, tarrayin n usnulfu d tmuɣliwin yettawin-d asiweḥ, seg umaḍal meṛṛa.
Ticreḍt n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesskan-d ticreḍt tufrint i yerran afeṣṣel d ul n leqdic-is, d Ticreḍt n ufeṣṣel n wass, s usnirem n tmagit, n tmuɣli n usnulfu, n yifarisen d yisenfaren n tkebbanin d tuddsiwin yettsnulfuyen. Afet-d ticraḍ i yewwin arrazen d yifeṣṣilen-nsent imeqqranen.
Tameɣrut n ufeṣṣel n wass Yal ass, A' Design Award & Competition yesnirem tameɣrut taneṣlit n ufeṣṣel, d Tameɣrut n ufeṣṣel n wass, s uskan n yiɣunab i d-yettbanen, n ccbaḥa yettbeddilen d tnila timaynutin n usnulfu deg tsegda, lbaḍna, taẓuri, udlif, ifarisen d taɣulin-nniḍen. Afet-d ass-a timeɣriwin tineggura n ufeṣṣel.
Twejdem ad yettwassen wazal-nnwen deg umaḍal?
Sutret ass-a arraz i ufeṣṣel-nnwen deg A' Design Awards, u awit amkan-nnwen gar yifeṣṣilen yufraren n umaḍal ɣef usmel Design Award Winners.
Sutret arraz tura