Doritos Rainbow Digital Campaign
Dennis Furniss
Ñemomarandu Jejapo Doritos Rainbow Digital Campaign — Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.
Jopói ohupytýva: Itaju A' Design Award
Doritos Rainbow Digital Campaign, apohára Dennis Furniss, ha'e tembiapo jopói ohupytýva ko ñemoha'ãme: A' Ñemomarandu, Marketing ha Comunicación Jejapo Jopói. Doritos Rainbow Digital Campaign ohupyty jopói Itaju A' Design Award ary 2021, ha Design Award Winners ohechauka ambue moha'anga hechapyrãva apytépe. Eikuaave proyecto rehegua, eikuaa ambue tembiapo ojapóva Dennis Furniss ha ehecha mba'érepa ko moha'anga, Doritos Rainbow Digital Campaign, ojajái ambue oñemoha'ãva apytépe.
Ko tembiapo rehegua: Doritos Rainbow
Ñemomarandu Jejapo Doritos Rainbow Digital Campaign — Dennis Furniss One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing. Doritos Rainbow ohupyty jopói Itaju A' Design Award, peteĩva umi jehechakuaa ijyvatevévagui A' Design Award & Competition ñemoha'ãme. Moha'anga ohupytýva jopói Itaju A' Design Award ombojoaju ñemoakã hekoteéva ha oñemopyenda porãva ha katupyry técnico hechapyrãva. Jurado guasu oiporavo ko'ã tembiapo ijojaha'ỹvaramo ivorépe, jehechajey académico hekojojáva, hekoañetéva, tembiapo repy rehe oñemopyendáva ha opavavépe peteĩcha ohecháva rire. Upépe tembiapo oñepresentáva ohupyty vóto oñembohapévo irũnguéra jehechajey ojekuaa'ỹre apohára réra, mbojojaha oñemohendámava voi ha opavave ohechakuaakuaáva rupive.
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Ko Ára Moha'anga Ijojaha'ỹva
Ko Ára Moha'angahára Ára ha ára A' Design Award ohechauka peteĩ moha'angahára ikatupyryetereíva, omoheñóiva moha'anga, producto, proyecto ha arquitectura hekoteéva ha ipyahúva, Ko Ára Moha'angaháraramo. Ko árape, vy'apópe roikuaauka ndéve peteĩ umi moha'angahára herakuãguasuvévagui yvy tuichakuére, hembiapokue omoambuéva mba'éichapa jaiko ha ñañandu ñande yvy.
Ko Ára Moha'anga Ñomongeta Emoñe'ẽ umi entrevista ha ñomongeta ipyahuvéva moha'anga, mba'e pyahu apo, tecnología ha ñembopyahu rehegua, ojapóva periodista moha'anga rehegua moha'angahára, arquitecto ha marca sãmbyhyhára herakuãguasúva ndive. Eikuaa mba'éichapa moha'angahára ha marca ohupytýva A' Design Award omoheñói moha'anga ijojaha'ỹva.
Ko Ára Moha'anga Aty Ára ha ára A' Design Award ohechauka peteĩ moha'anga aty hekoteéva, jopói ohupytýva ha omoheñóiva mba'e pyahu, Ko Ára Moha'anga Atýramo. Eikuaa proyecto arquitectura, moha'anga porã, moda, moha'anga gráfico ha moha'anga rape rehegua, hekotee ha mba'e pyahu apópe ojehecharamóva, ojapóva moha'anga aty tenondegua yvy tuichakuére.
Ko Ára Moha'anga Ára ha ára A' Design Award & Competition oiporavo peteĩ proyecto moha'anga rehegua ohechaukáva moha'anga ijojaha'ỹva ha ombohéra Ko Ára Moha'anga. Ko árape, vy'apópe rohechauka peteĩ moha'anga hechapyrãva jopói ohupytýva, omoheñóiva ñemoambue iporãva imoha'anga ijojaha'ỹva rupive.
Ko Ára Moha'anga Rekovete A' Design Award & Competition oiporavo Ko Ára Moha'anga Rekovete omomba'e hag̃ua moha'angahára ohejava'ekue hapykuere tuicháva. Iproducto ha iproyecto iporãitereíva rupive, omoĩ porãve ñande yvy, oipytyvõ avano'õme ha omotenonde chupe. Eikuaa tembiapo aty ojapóva moha'angahára ojehecharamóva opa tetãme, arquitecto herakuãguasúva ha mba'e mbopyahuhára.
Ko Ára Moha'angahára Ojehecharamóva Ára ha ára A' Design Award & Competition omomba'e peteĩ moha'angahára ijojaha'ỹva, arquitecto herakuãguasúva, mba'e pyahu apo motenondehára térã mbopyahuhára, Ko Ára Moha'angahára Ojehecharamóvaramo. Hembiapokue ojeporavo hepy tee rehe, moha'anga porã techapyrã hechapyrãvaramo. Eikuaa umi moha'anga aty jopói ohupytýva.
Ko Ára Moha'anga Remimo'ã Ára ha ára A' Design Award & Competition ohechauka peteĩ moha'anga remimo'ã ipyahuetereíva térã ñemoakã apopyahu, ohechaukáva temiandu hekoteéva ha mba'e apañuãi ñemyatyrõ ikatúva ojeporu, Ko Ára Moha'anga Remimo'ãramo. Eikuaa ñemoakã hechapyrãva jopói ohupytýva, tape pyahu ha techakuaa oporomoakãrakúva yvy tuichakuére.
Ko Ára Moha'anga Marca Ára ha ára A' Design Award & Competition ohechauka peteĩ marca ojehecharamóva ha omotenondéva moha'anga, Ko Ára Moha'anga Márcaramo. Ohesa'ỹijo empresa ha institución mbopyahuhára rekotee, hembiapopyahu rape, iproducto ha iproyecto empresa rehegua. Eikuaa marca jopói ohupytýva ha imoha'anga hechapyrãva.
Ko Ára Moha'anga Rape Pyahu Ára ha ára A' Design Award & Competition ohesa'ỹijo peteĩ moha'anga rape pyahu hekoteéva, Ko Ára Moha'anga Rape Pyahúramo. Ohechauka estilo heñoiramóva, porã reko iñambuéva ha tembiapopyahu rape arquitectura, moda, arte, moha'anga gráfico, producto ha hetave mba'épe. Eikuaa ko árape umi moha'anga rape ipyahuvéva.
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Emboparticipa ko árape ne moha'anga A' Design Awards ñemoha'ãme ha ereko nde renda umi moha'anga iporãvéva apytépe Design Award Winners kuatiaroguépe.
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