Target Campaign and Sales Support
Ralf Kauffmann
Desain Periklanan, Pemasaran, dan Komunikasi Target Campaign and Sales Support ᨑᨗ Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.
ᨄᨈᨑᨗᨆ ᨔᨒᨀ A' Design Award
Target Campaign and Sales Support ᨕᨔᨛᨒᨙᨊ Ralf Kauffmann ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Periklanan, Pemasaran, dan Komunikasi. Target Campaign and Sales Support ᨆᨈᨑᨗᨆ ᨔᨒᨀ A' Design Award ᨑᨗ ᨈᨕᨘ 2021 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Design Award Winners ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨄᨙᨔᨚᨊ. ᨅᨌᨕᨗ ᨄᨄᨗᨔᨛᨊ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Ralf Kauffmann ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ Target Campaign and Sales Support ᨆᨄᨀᨗᨈ ᨌᨗᨑᨗ ᨆᨅᨙᨉ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.
ᨄᨄᨗᨔᨛᨊ Target
Desain Periklanan, Pemasaran, dan Komunikasi Target Campaign and Sales Support ᨑᨗ Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication. Target ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨔᨒᨀ A' Design Award, ᨈᨗᨀᨛ ᨄᨄᨀᨒᨛᨅᨗ ᨆᨒᨛᨅᨗ ᨑᨗ A' Design Award & Competition. ᨉᨙᨔᨕᨗ ᨄᨈᨑᨗᨆ ᨔᨒᨀ A' Design Award ᨆᨔᨛᨉᨗ ᨀᨑᨙᨕᨈᨗᨄᨗᨈ ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨗᨂᨙ, ᨊᨛᨊᨗᨕ ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨔᨛᨅᨁᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨛᨅᨗ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗᨊ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨊᨘᨑᨘ ᨕᨙᨈᨗᨀ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨀᨘᨕᨔᨕᨗ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨕᨔᨛᨒᨙ ᨆᨔᨘᨕᨙ ᨑᨗᨄᨗᨒᨗ ᨆᨊᨘᨑᨘ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.
ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Ralf Kauffmann
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ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ
ᨄᨉᨙᨔᨕᨗ, ᨕᨔᨗᨈᨙ, ᨆᨙᨑᨙ: ᨕᨔᨛᨒᨙᨈ ᨔᨗᨈᨗᨊᨍᨕᨗ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Design Award Winners.
ᨀᨗᨑᨗᨆᨂᨗ ᨉᨙᨔᨕᨗᨈ ᨄᨒᨗ ᨆᨉᨙᨌᨙ ᨊᨛᨊᨗᨕ ᨒᨘᨈᨘᨑᨛᨀᨗ ᨑᨗ ᨕᨔᨛᨒᨙ ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Design Award Winners ᨕᨛᨔᨚᨕᨙ.
ᨀᨗᨑᨗᨆᨂᨗ ᨉᨙᨔᨕᨗ