Advertising, Marketing and Communication Design Wild Cook Advertising Poster by Ladan Zadfar Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features.The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. The designers intention was to stimulate their curiosity about the advertising.