Advertising, Marketing and Communication Design Levels Contracting Corporate Identity by Mahmoud Naseem The branding of Levels Contracting Est. was inspired by architectural techniques and geometrical balance. The scale of space was crucial to making this brand affective. A strategic minimal cutoff is what made the brand what it is. Straight clean lines, bold geometrical shapes, and its minimal persona brings the design together that speaks volumes of the movement Levels is in the progress of making. The usage of color compliments all of its distinct characteristics and adds that bold factor needed to be on that international level.