Advertising, Marketing and Communication Design The 15th Games of Jiangxi Poster by Qin He The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters. This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture. This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.