Pepsi For The Love Of It Campaign
PepsiCo Design and Innovation
Advertising, Marketing and Communication Design Pepsi For The Love Of It Campaign by PepsiCo Design and Innovation Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.
Golden A' Design Award Winner
Pepsi For The Love Of It Campaign by PepsiCo Design and Innovation is a highly esteemed winner of the A' Advertising, Marketing and Communication Design Award. Pepsi For The Love Of It Campaign earned the Golden A' Design Award in 2021 and is showcased on Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Pepsi For The Love Of It Campaign design rises above its competition.
About Pepsi For The Love Of It
Advertising, Marketing and Communication Design Pepsi For The Love Of It Campaign by PepsiCo Design and Innovation Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests. Pepsi For The Love Of It earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with excellent professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated works are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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